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Keeping it Social
» » ACCORDING TO EMARKETER,
social network users are expected
to rise from 2.6 billion in 2018 to a
staggering 3.02 billion in 2021. This
means the opportunity for brand
exposure is enormous, but with so
many different platforms it’s sometimes
difficult to decide where to focus your
efforts. Here, Khya Newell, Senior
Marketing Executive for Mul-T-Lock
takes a look at the benefits of using
Facebook and Twitter for business.
Although it’s fair to say that many of us
can sometimes be skeptical about social
media, we shouldn’t underestimate the
power of social marketing. There have
been numerous small business success
stories on Facebook and Twitter, and
with over 42.6 million active UK users
across both channels, they are the
perfect platforms to showcase your
business.
You can use your Facebook business
page and Twitter channel for a number
of reasons, but the main benefits are
to create awareness of your company
and increase your customer base.
Social media marketing is also a very
low-cost tool for communicating to your
customers on a day-to-day basis – there
is no hosting fee like there is with a
website, for example.
Other benefits of having a social
media presence include the ability
to engage with your customers, and
therefore add a ‘personality’ to your
business; and for driving traffic back
to your website or blog, using links in
your posts. This ‘call to action’ could
lead directly to information about your
products and services, latest offers and
promotions, or even include a phone
number or email address for direct sales
leads.
Having a successful Facebook page
or Twitter channel is also a good way of
getting noticed by local media, or at least
forming links with them and obtaining
contacts which may be of use for your
other marketing activity.
You can even use the platforms
to network with similar businesses
or influencers in your field and find
prospects to sign up for your mailing
list, converting them later to paying
customers.
If you are passionate about your
craft, then Facebook and Twitter are
also great forums for educating the
consumer and establishing yourself as
a leading authority in the market. This
will give people even more reason
to ‘like’ your page/channel, with the
potential to translate into more business
opportunities.
Your social channels can help you to
reach large groups of people frequently
but it’s important that the messages
you post are tailored to their needs and
interests. This could include security tips
and advice, crime statistics from the local
area, and information on the products
and services you offer.
Overall, social media marketing is
vital in this day and age as your social
presence can act as an extension of your
business and help to increase awareness
and grow your customer base. It’s an
easy way to share updates and help you
engage with your customers on both
desktop and on mobile.
Our locksmith customers are very
important to us here at Mul-T-Lock; you
are the lifeblood of what we do, the new
products we launch and the services that
we offer.
In September 2018 Mul-T-Lock
launched a social media campaign to
LOCKSMITHJOURNAL.CO.UK | JAN/FEB 2019
raise awareness of locksmiths and the
vital work that you do. We wanted to
showcase your skills and expertise, and
most importantly, the value that you offer
your customers.
We have created some great content
for our social channels and to help our
campaign reach its full potential, we
want to encourage as many people as
possible to engage with the posts.
Based around the hashtags
#LoveYourLocksmith and
#SetTheStandard, the content is aimed
at consumers and showcases the
added value that comes with using an
independent locksmith for home and
business security solutions.
Consisting of seasonal security advice,
enlightening statistics and top tips,
the posts focus on driving demand for
local locksmith services and are fully
available for you to share on your social
channels and websites. We’re also able
to provide print and digital resources to
help supplement and guide your online
marketing activities.
So be sure to follow our pages and
share our posts, so that we can create
a real buzz amongst the locksmith
community and even more demand for
your services. To get involved, follow @
MulTLockUK on Facebook and Twitter.
For more information on Mul-T-Lock’s
products and services call 01902
364200, email internalsales@mul-t-
lock.co.uk or visit www.mul-t-lock.co.uk.