The Locksmith Journal Jan-Feb 2017 - Issue 48 | Page 55

PROUD SPONSORS OF THIS PAGE
Q . WHAT IF THE CLOSER IS TOO STRONG FOR THE ELDERLY AND DISABLED TO USE ?
A . Some closers have facilities for adjusting the closer ’ s strength up or down ( see the fixing instructions ). This might be via the arm assembly , the body ’ s fixing position , or by adjusting the pre-compression of the internal spring . This is very useful for fine-tuning to site circumstances , so that the closer is no stronger to operate than it needs to be . When adjusting a closer to reduce its opening resistance , remember that the closing power will also be reduced . For fire doors , it is imperative that the closer still closes the door fully into its frame every time . A higher efficiency design can help ( possibly a cam-action closer ) and you may have to consider a hold-open device or a swing-free closer , which will only operate in the case of fire . An automatic door operator may need to be considered if none of the above proves suitable .
Q . WHAT DO I NEED FOR AN EXTERNAL , OUTWARD OPENING DOOR ?
A . These are the main points to cover :
• Fit the closer to the inside face of the door ; rusting closers on smart entrance doors look unprofessional ! Special anti-corrosion closers are available for external fitting , but they may be exposed to abuse .
• Check the maximum opening angle of the door , and make sure the closer can cope with it ( Some closers have limited opening angles ).
• Use a closer with backcheck , especially if the door is in an exposed location . Without this , a door caught by the wind will fly open at uncontrolled speed .
Q . IS THERE AN OPTIMUM CLOSER TO STOCK ?
A . Many locksmith companies opt for a versatile , multi-functional closer . With power adjustment , backcheck and delayed action built in , such closers can be set up to cope with a wide range of situations . They reduce stocking requirements , and save trips back to base .

SECTOR ’ S FIRST ANIMATED TV AD LAUNCHED

»»
IRONMONGERYDIRECT , THE UK ’ S largest online and mail order supplier of ironmongery products , has partnered with Stone Productions to create its first ever animated TV advert .
The campaign , designed to highlight IronmongeryDirect ’ s commitment to supporting the trade , features an animated character aptly called Ron Mongery , inspired by real customers . The character will subsequently be rolled out to feature across all marketing collateral and channels .
The firm launched the advert towards the end of last year with Sky Adsmart as its tailored approach targets specific audiences , allowing IronmongeryDirect to reach tradesmen all over the UK .
Wayne Lysaght-Mason , managing director at IronmongeryDirect , said :
HARDWARE & SECURITY • 55

BRIGHT IDEA MAKES KEYS GLOW IN THE DARK

»»
TWO GLOW-IN-THE-DARK , NIGHT Bright colours have been added to Brisant Secure ’ s Keycap and Keyring range for Ultion keys .
Homeowners can personalise their Ultion key with Keycap , choosing from one of 10 bright colours so they can easily identify the keys by door or person . With Keyring , homeowners can also track their keys using their smartphone , making them ring when they can ’ t find them .
Brisant Secure CEO , Nick Dutton , says : “ The two Night Bright colours make Keycap and Keyring even more visible . They glow in the dark , so homeowners won ’ t be fumbling for their keys anymore . And even though they have this extra benefit , the Night Bright colours are the same price as the other eight colours .
Keyring is fitted with TrackR technology , which links via Bluetooth to a smartphone app . The app shows the user where their key was the last time it was in range of the phone . Also , they can use the key to make their smartphone ring if it ’ s lost and on silent .
“ Keys are the one thing we take everywhere ,” adds Nick , “ so having an app that means we ’ ll never lose them again is priceless .”
www . ultion-lock . co . uk
“ We wanted to create a unique ad that portrays a strong brand image and grabs the attention of tradespeople . The use of animation is an eyecatching way to market some of our great offerings , such as next day delivery and our excellent Trustpilot customer review rating of 9.6 / 10 .
“ Also , by using Sky Adsmart we are able to specifically reach our target market in order to raise greater awareness around the quality and expertise that underpins everything we do .”
LOCKSMITHJOURNAL . CO . UK | JAN / FEB 2017 Sponsored by Burg-Wächter