INDUSTRYNEWS • 5
PROUD SPONSORS
OF THIS PAGE
Distributing with a Difference
John and Patricia Clyde set up PJC Locks and Safes over three years
ago to offer customers a less traditional way of buying products.
»»NOW THE COUPLE HAVE OVER 17
websites under their belt, with three of
the sites aimed at the Irish market and the
remaining offering niche products from
their extensive range.
www.pjclocksandsafes.co.uk is the
company’s main online shopping site,
offering customers an easy and simple
way to find and choose the right product
for the job. It gives visitors the opportunity
to find products by brand or description,
and with an instant online price available
users can then add the product to their
shopping cart.
John and Patricia accredit the success of
their business to firstly the way trades’ now
purchase products and the convenience of
using online ordering, but also to the way
they have used more generic search terms in
order for the visitor to find their websites.
PJC Lock and Safes has seen a 25%
year-on-year growth over the last 12
months, with an ongoing monthly sales
order increase of 15% through the online
shopping sites since July.
John comments on the growth: “Our
business model has worked extremely
well and people may think that
selling online detaches you from your
customers, however we have found that
the site has generated regular customers,
who do still order online but know they
can pick up the phone or email to get
help and support.
“Taking this into account, we decided
to invest in facilities to offer customers a
‘click and collect’ service, in the form of a
new trade-counter.” John adds.
John and Patricia decided to set-up
their first trade-counter in Crewe, Chester
in December 2015, with plans for a
further six trade-counters in the next two
years.
Call 01606532222 or visit PJC Locks and
Safes new trade-counter at 5 Coronation
Crescent, Crewe, CW1 4EJ
ABUS ONE-STOP
SECURITY SOLUTION
AT TOTALLY DIY
»»THE ENTIRE ABUS
portfolio will be represented
at the Totally DIY show
on February 16 and 17 at
Ricoh Arena, Coventry. The
range features everything
from padlocks to bike locks,
cylinders and access control
through to high specification
door cylinders, CCTV,
surveillance systems and
alarms.
Visitors to the stand will be
able to see the latest additions
to the range including the
recently launched and very
popular Mechatronic door
cylinders as well as the new
wAppLoxx and ModularMX
systems.
Roto online shop New
the premium shop
for all your window & door replacement parts
www.roto-webshop.com
LOCKSMITHJOURNAL.CO.UK | JAN/FEB 2016
Sponsored by Gretsch-Unitas