industrynews • 23
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by these early adopters we quickly
sold all of our initial order of stock
and had to place another that was
double the quantity of the first.
Davenport-Burgess has invested
a considerable amount of time
and resources to this project so it
comes as huge reassurance to us
that this is exactly what the industry
wanted.
“The product brochure is now
available, showcasing the most
popular items from the previous
Zone range as traditionally chosen
by locksmiths.”
Demand for Zone products
remained unfaltering when
supply in UK dried up 18 months
ago owing to unfortunate
circumstances. But with the
backing of Davenport Burgess, the
manufacture and supply of Zone
has been reinstated to its former
glory with some game-changing
product developments in the
offing.
Matt believes that the stable
backing of Davenport Burgess
is the key to a successful reintroduction of Zone across the UK.
“The combination of our expertise
together with the manufacturing
partners’ abilities to develop new
products rapidly will ensure the
brand goes from strength-tostrength.
STAGE TWO ALREADY
UNDERWAY
“At Davenport Burgess we were
looking to develop an in-house
range of quality but affordable
hardware to complement our HD
brand of keys,” he explained. “The
opportunity to revive Zone fits well
with our strategy. What is more,
Zone already has an established
customer base, many of whom
are also customers of Davenport
Burgess, so we knew demand was
still there.
“Work on stage two of the launch
is already underway when we
will be adding some brand new
products to the range. We have
also made some upgrades to the
‘At
Davenport
Burgess
we were
looking to
develop an
in-house
range of
quality but
affordable
hardware’
locksmithjournal.co.uk | jan/feb 2015
old favourites, in particular the
1500 series range of Euro cylinders,
where we have added snap-safe and
6-pin key features across the entire
series.
“Everything will be available
on next day delivery, regardless
of the size of the order and we
are taking orders now. More
information can be found on the
website at www.zone-locks.com
and prices are available on request
as it is absolutely imperative that
the reputation of the brand is
maintained. We believe the market
is best served by us only working
with likeminded distributors
who fully appreciate the unique
sales opportunity that this relaunch presents to them,” Matt
concludes.
To register your interest in
becoming a wholesaler of Zone
UK visit www.zone-locks.com and
fill out the enquiry form, email
[email protected] or call Matt
Davenport on 01902 366448.