18 • industrynewS
PROUD SPONSORS
OF THIS PAGE
ERA announces headline
sponsorship of MLA Expo 2015
»»Component supplier
of the year ERA has
announced its headline
sponsorship of the MLA
(Master Locksmiths
Association) Expo which
will be held at the Telford
International Centre between
the 2 and 4 October 2015.
This is the 17th MLA Expo
and is the largest locksmith
and security exhibition in
the UK, attracting thousands
of locksmiths and security
engineers across the threeday event.
Commenting on the
sponsorship, ERA’s group
marketing director, Will
Butler says he is confident
that this support is the
perfect fit with the ERA
business.
“The MLA Expo perfectly
complements our intent to
really provide support to
the local locksmith not just
through the sponsorship
of this event but by kickstarting an installer scheme
with MLA members,” he
said. “There’s no better
place to meet and talk
through the key features
and benefits of the scheme
than at the industry event.
“2015 will be an
incredibly exciting year
for ERA as we develop a
robust consumer campaign
to drive home security
enquiries to locksmiths.
There will be generations
of locksmiths out there
that have been fitting
ERA as far back as when
the first lock was made in
Willenhall in 1838. But in
today’s market, it is our
job really to understand
the modern locksmith and
develop security systems
that will help them broaden
their services with ease
and confidence.”
Dr Steffan George,
director at the MLA is
driving the MLA Expo
event; Steffan commented:
“Without question, we
are delighted to secure
headline sponsors for
our event ; but what is
particularly pleasing is
that ERA’s event support
is just part of a broader
campaign to support the
locksmith industry – that
is what our members
need – tangible initiatives
that drive homeowners
to engage their services.
We are delighted that
this partnership is off the
ground. Exciting times lie
ahead!”
www.locksmiths.co.uk
‘what is
particularly
pleasing
is that
ERA’s event
support is
just part of
a broader
campaign
to support
the
locksmith
industry’
Connecting Professional Minds
www.unison-multilingual.com
8 years experience in the window and door industry / window and
door hardware. We aim to bring together professionals, helping
them to communicate across languages and cultures.
Contact us on:
E: [email protected]
Tel/Fax: 00 43 1 319 13 62 53 Mob: 00 43 699 103 23 796
Dr Steffan George, director at the MLA
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locksmithjournal.co.uk | jan/feb 2015