INDUSTRYNEWS
SPONSORED BY SKS
Top 10 Issues
Small
Businesses
Will Face
in 2014
The marketplace is constantly changing,
and small businesses that stay abreast of
contemporary trends and can anticipate
the future will survive, while those that
stubbornly rest on their laurels will be
left behind.
The ability to surmount small business
challenges is critical to success, and it
begins with a strategic plan to overcome
market obstacles. To help you plan, the
following lists the top 10 issues small
business will face in 2014.
Are you prepared?
1. Healthcare
It’s still uncertain how the Affordable
Care Act is going to affect small businesses,
but it’s fair to say you’re going to spend a
lot of time, money, or both dealing with
it in 2014. How will you manage your
healthcare program and expenses without
jeopardising your budget and work time?
2. The talent pool
Even though the nation is dealing with
an unemployment crisis, the top talent has
little trouble finding gainful employment.
Most small businesses acknowledge their
success is dependent on the quality of
their staff, but with rising healthcare and
other costs, how will you keep your top
employees happy and prevent them from
taking other opportunities?
3. Mobile marketing
If your company hasn’t gone mobile yet,
2014 is the time to do so. More and more
customers are relying on their mobile
devices for research and purchasing; failing
to accommodate that could ultimately lead
to failure of your business.
4. A return to print
Many small businesses have ignored
print marketing based on a perception
that digital marketing is cheaper.
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THE JAN/FEB 2014 ISSUE
SPONSORED BY ASSA ABLOY Security Solutions
While it’s true that print marketing often
requires a greater up-front investment,
it’s no more expensive than a full-fledged
digital marketing campaign. Moreover,
print marketing – especially \