MARKETING
Six Tips to Boost Website SEO
Getting a website is the easy part , it ’ s keeping a constant flow of traffic that ’ s the bigger challenge . By ensuring SEO – Search Engine Optimisation – is set up correctly for target keywords , and implementing an on-going content strategy that is consistent and frequent , a steady flow of traffic can be achieved .
» YOU MAY HAVE HEARD OF SEARCH engine ‘ crawlers ’ that collect information by trawling through websites looking for relevant content to deliver search results to a potential customer .
With Google being the search engine of choice , with 82 % net share of all search engine searches , you may find yourself asking how you can improve your website ’ s performance organically on Google without paying for reach . A high ranking on Google can be achieved either through paid reach or organically ( for free )…
1 ) Produce fresh content
New content on your website is a must to boost your SEO success . Research your customer profile so you know what will attract them , eg “ emergency locksmith , [ location ].
Blogs are the best way to generate this type of fresh , information-rich content geared at raising your authority and profile in the sector . Aim for 300-500 words for each article and aim to write in an engaging way that will attract your target audience .
Don ’ t forget ‘ curiosity magnets ’ – these are the article ’ s heading and its accompanying image – to attract the clicks . Get this right and your post could attract 500 % more traffic . Through content , aim to reflect your business or brand ’ s ‘ human personality ’ as to reinforce the connection through multi-channels consistently .
2 ) Share stories
People connect with stories , challenging projects , behind-the-scenes , day-in-thelife of a locksmith and hints and tips . Sharing this kind of content will set your company apart from your competition . Always be professional , but also a little bit ‘ quirky ’ letting the personality shine through . Your content should be written in a voice that will feel authentic to audience and in-line with any existing brand guidelines . Focus on your business ’ s uniqueness and differentiation . Do not forget to insert keywords .
3 ) Embrace FAQs or Tips
Frequently Asked Questions – FAQs ¬– are a fantastic way of adding new content to your website on a regular basis , so every time a customer asks you a question , upload it , with your answer . Creating a ‘ Top Tips ’ section can also show off your knowledge and authority . A customer is more likely to contact you or use your services if you ’ re constantly showing up with helpful information .
4 ) Ask for testimonials
You can keep broadcasting how brilliant your business is to your heart ’ s content , but reviews are far more convincing . Every time you get a satisfied customer , ask them to write you a testimonial and request permission to post it on your website and social media profiles .
Maybe their generosity will also stretch to a Google review … The more high-star ratings you get the more likely you are to rank highly on Google .
5 ) Feed your socials
Steer clear of writing your content articles on social media platforms , be selfish and keep your content all to yourself , on your website . Having a ‘ hub ’ for all your content prevents the creation of dreaded duplicate content that can restrict your ranking . Visitor numbers will increase to your website which will , in turn , increase the likelihood of search engines finding you .
Create the blog , article , news story , whatever it is and write a comment linking to your website post on your chosen social media platform in a tone that suits the channel .
6 ) Keep an eye on your sector
Aim to stay well informed about what is happening in your industry . Subscribe to online journals in your sector , follow competitors on social media and use what you see to inspire future content .
Clear Goal Marketing is a freelance marketing consultancy in Wolverhampton assisting small and medium-sized businesses with marketing through one-to-one marketing support that cuts through jargon and offers a clear , concise , no-nonsense solution .
If Clear Goal can be of assistance to you , contact Wendy email hello @ cleargoalmarketing . co . uk or call 07980 707198 or visit cleargoalmarketing . co . uk
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MARCH 2024
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