NATIONAL HOME SECURITY MONTH
Home security is changing Is your business ready ?
» IMAGINE A HOMEOWNER , LET ’ S call her Sarah , who has recently moved into a new neighbourhood . Sarah is concerned about the security of her home and her family ’ s safety . Traditional locks and keys no longer suffice in a world where technology is revolutionising the way your customers secure their homes . She wants a comprehensive and smart lock that offers convenience and peace of mind .
Sarah ’ s situation is not unique . Homeowners across the UK are increasingly looking for innovative solutions that go beyond traditional locks and your locksmith business needs to be ready to meet this growing demand .
In this article , we will explore the changing face of home security and 4 reasons why this could be the right moment to tap into the smart home security market and ensure that Sarah and countless others like her can sleep soundly at night .
The market is on the rise
The first reason is that the adoption and awareness of smart home devices are firmly on the up . As smart home devices get more and more user-friendly , UK homeowners are starting to show greater and greater interest in this new technology .
Interestingly , the market is registering a high level of interest among the over 55s 1 who traditionally pay more attention to home security , a fact which takes us to the second piece of good news of our analysis .
Safety and security are key drivers of this growth
Home security is going to play a major role in the development and growth of the market with 48 % of Brits 1 interested in using smart technology for locks and security cameras .
This data highlights a shift towards more technologically advanced security solutions , presenting you with an opportunity to expand your services and cater to a growing market .
UK consumers want to buy from installers and physical retail stores
If you are a bit wary of entering the market because you think that online giants are going to take the lion ’ s share , well , things are not so clear-cut .
If 43 % of UK customers look to sites such as Amazon and eBay for their devices , the remaining 67 % is almost equally split between professional installers and DIY retailers leaving the majority of the market to locksmiths , ironmongers and hardware shops 1 .
You can increase your revenues with installation
Those stats also indicate that a significant portion of UK homeowners prefer having their smart locks installed by a skilled professional . This means that you have a great chance to further increase your profit margins as your new potential customers value the expertise and assurance that you can bring to the table . Whether it ’ s providing quality advice and support or ensuring a seamless installation process , there is room for you to add value and give your business an extra boost .
Combining high-quality solutions and your knowledge is the key
These findings paint a bright picture and future for the smart home security market although some concerns still surround smart home technologies . For instance , 62 % of people are worried about the threat of smart homes being hacked 1 . This reinforces the need for you to provide your customers with high-quality solutions as well as your knowledge and expert support .
With that in mind , here at Keyprint we think that Danalock V . 3 Smart Lock is the perfect addition to your range of traditional locks and cylinders . Danalock is fast , secure ( it uses the same encryption technology used by the government and military to keep information secure ) and simple to use .
Consider it as a motorised Euro cylinder that lets your customers control their doors anywhere they are with the free Android and Apple apps . Through Bluetooth Low Energy ( BLE ) technology , they can also unlock doors and even lock them automatically after a set amount of time .
Additionally , because it works with a Euro cylinder , Danalock can turn into an easy upsell for you as you will be able to service the traditional cylinder and gain return key business as a result .
We can also provide videos , guides and more in-depth training sessions to help you understand the ins and outs of the smart locks that we offer so that you can have the confidence to answer your customers ’ concerns and help them make the right choice for their home security .
If you need further advice on Danalock V . 3 or other popular smart locks available to you , please do not hesitate to contact us on 0131 555 0909 or email sales @ keyprint . co . uk .
Sources : 1 Smart Home Week : A Research Study , link : https :// smarthomeweek . co . uk / wp-content / uploads / 2018 / 05 / Smart _ Home _ Week _ Survey _ 2018 . pdf
38 OCTOBER 2023
locksmithjournal . co . uk