» THE RISE IN ROGUE locksmiths is also concerning for legitimate professionals . If automotive locksmith services gain a bad reputation because of the substandard service of a minority of businesses , it can be harder for you to gain the trust of customers in future . So , what can you do to promote and maintain your reputation for professionalism and reliability ?

Ensure your credentials are visible

When hiring an auto locksmith , customers will often look for evidence that their chosen business is trustworthy . A reputable locksmith will clearly display their identification and branding to show that they work for a reputable company , for example

through their business logo , uniform , and vehicle signage . Incredibly , the locksmith industry is unregulated in the UK , but professional locksmiths can be approved by the MLA , which ensures that customers have confidence they are dealing with a legitimate and qualified expert .

Ensure that you can prove verification

Rogue locksmiths often make false claims about certification or membership in trade associations to increase their credibility . As a professional auto locksmith , it ’ s your responsibility to verify your certifications or memberships , so ensure that documentation and registration numbers are freely available for customers to inspect . While , unlike

a traditional locksmith , you may not be working in environments where vulnerable people , such as children , are present , possessing an up-to-date Disclosure and Barring Service ( DBS ) check may also offer reassurance to customers that you take your responsibilities seriously .

Provide written testimonials

Online reviews offer valuable insights into the reputation and reliability of an auto locksmith and customers will often check these out before deciding who to work with . As a professional with an unblemished history of offering auto locksmith services , you should actively encourage customers to read reviews from your previous customers . Displaying positive

snippets on marketing material is one way to promote your business but ensure that you have the permission of the customer who provided the comments before using them .

Be upfront about costs

A reputable auto locksmith will provide clear and transparent information about the cost of their services . If costs are confusing , or the customer is charged more than they expected , your business ’ s reputation can be damaged . Provide a clear , itemised breakdown of charges including VAT and , if there are any uncertainties about the final cost , explain the reasons for this to the customer before commencing work . This transparency will help you to avoid any dissatisfied customers and increase the likelihood of recommendations and repeat business .

Find out more

At Advanced Keys , we supply auto locksmiths with highquality tools and equipment , including wholesale car keys , to carry out their work quickly and efficiently so they can deliver outstanding customer service for their clients . To find out more , please browse our website and get in touch for professional advice .

www . advanced-keys . co . uk