SECTOR INSIGHT
in one place, whether that’ s installers, housebuilders, developers, specifiers, architects or other key decision-makers.
Q: What can visitors expect from the show experience in 2027?
We’ re continuing to develop features that make the show as relevant and commercially useful as possible. The rebranded Market Place, now The Trade Counter, is a great example of that, and we’ re making sure every link in the supply chain is represented. The aim is to create a show that feels complete, connected and valuable for everyone who attends.
Visitors can expect to see the full spectrum of products that make up the fenestration and wider building envelope market, from windows, doors and hardware through to software, technology and machinery. We’ re also seeing real growth in areas like outdoor living, which continues to expand, and shading, which is increasingly relevant in the UK because of climate change
and the rising need for smarter, more adaptable solutions.
Timber is another area that’ s growing in both interest and prominence at FIT Show 2027, reflecting the shift in the market toward more sustainable, high-performance solutions and the opportunity it creates for installers and manufacturers alike.
For installers in particular, FIT Show is a place to explore opportunities to broaden their portfolios and stay competitive in a changing market. Alongside the product showcase, we’ ll also have content designed to help visitors drive more profit and run better businesses, because we know the current landscape remains challenging and business owners and leaders need practical ideas, solutions and products they can take away and use, see, develop and see results from in the short and long-term.
Q: How important is the international side of the show?
It’ s massive. There are so many untapped brands out there that offer the full spectrum of products and are really excited by the prospect of the UK market.
That creates a brilliant opportunity for FIT Show to deliver a truly international showcase and give visitors access to a wider, more diverse range of products and suppliers.
Q: How do you help exhibitors stand out in such a busy marketplace?
By really getting under the skin of what makes them different, and what a successful FIT Show looks like to them. We really take exhibitors on the journey with us, from the moment they sign up to post-show- we’ re committed to delivering ROI. We’ re also focused on investing in features and in the way we present exhibitors so we can help them connect with the right people at the show. It’ s not just about being present, it’ s about making sure their story lands with the audience that matters, at every point in the campaign.
Q: FIT Show 2025 was a recordbreaking event. What does success look like for 2027?
We want FIT Show 2027 to deliver above and beyond 2025. That means growing the right kind of momentum, continuing to evolve the show in step with the industry and making sure we create an event that really reflects the scale, ambition and resilience of the sector.
FIT Show, the UK’ s only dedicated fabricator and installer trade show, returns to the NEC Birmingham from 18 to 20 May, 2027.
www. fitshow. co. uk
APRIL 2026
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