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» HOW ESSEX LOCKS & Glazing grew from a modest start-up into one of Essex’ s fastest-growing double glazing firms. Built by best friends and business partners George Webb and Sunny Fallows, the company has developed steadily over the years, specialising in high-quality window and door installations while maintaining a strong focus on repair work where possible.
What makes ELG different isn’ t just the product range or the growth. It’ s the partnership, the principles, and the refusal to become just another sales-driven glazing company.
From Premium Bonds to Professional Growth
I started off straight after school interested in building design and maintenance. I did an apprenticeship with a local window fitting and security company and completed training with the UK Locksmith Association. The guy I trained with covered several aspects of property maintenance, so from day one I was drilling out mortice locks, fitting multi-point locks, changing uPVC hinges, swapping glass units and fitting new uPVC windows and doors.
It meant I learned several aspects of the trade together
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- security hardware, glazing and installations. It was never boring and I found that these areas all go hand in hand.
Eight years ago, Sunny and I went into business together. We’ d grown up locally, been best mates since college, and decided to give it a proper go. I started the company with money I won from some premium bonds. My dad said,“ give it a go in business son”.
Since then, the company has grown into a well-established business through hard work, dedication and sticking to the right morals.
Expanding the Services We still carry out a lot of maintenance work and that’ s important to us. We continue working with estate agents and property managers, handling repairs, multi-point locks, adjustments, misted glass units and door realignments. We use Ultion cylinders for our three-star barrels and ERA for standard hardware.
Around half of the work we do today involves installations, while the other half focuses on maintenance and repair. Sunny and I handle the repair work ourselves. We also have three teams of fitters, all Certass-accredited, who focus on installation projects.
We buy Liniar windows from SGM in Basildon, aluminium systems from Sheerline and
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Aluk for bifolds, Origin for internal heritage-style doors, and composite doors from Solidor, Distinction and Door-Stop.
Every door and window comes with a 10-year insurance-backed guarantee through HomePro, plus deposit protection. That peace of mind matters because, if we ever ceased trading, our customers are covered. That’ s the kind of reassurance we’ d expect for our own families when making an investment, so we make it a priority.
No Salesmen. No Upselling. No Nonsense.
At the moment, one thing we don’ t do is send salespeople into homes. It’ s always me and Sunny who turn up to quote or inspect a repair. We explain the options, the pros and cons of each product, and then we let the customer decide. We’ re upfront, no pressure and definitely no hard sell.
As the business grows, that might change one day, but if it does, we’ ll make sure the same approach stays in place. The last thing we want is someone walking into a customer’ s
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home and pushing products they don’ t need.
We’ ve built genuine customer relationships with great reviews on Google and Checkatrade and strong links with letting agents. We look after the old dears round here in Essex. We’ re not mercenary and we’ re not about inflated prices. That’ s not us. We’ re just two lads who grew up locally, and people trust that; that’ s our USP. We’ re likeable, approachable and straight-talking.
Sunny is hyper-intelligent, a maths genius, sharp on building regulations and brilliant with compliance. I’ m more customer-facing and approachable. I suppose we balance each other out.
They say never go into business with a friend but, for us, it works. We listen to each other, we respect each other’ s point of view, and we’ ve got similar family backgrounds and morals. Both our dads were salesmen. We take the job seriously, but we have a lot of laughs along the way. I even named my first-born son Sunny after him and that tells you everything.
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12 |
MARCH 2026
locksmithjournal. co. uk
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