MLA EXPO
25 REVIEW
Here’ s what some of our exhibitors had to say:
“ As the Diamond Sponsor for this year’ s MLA EXPO, this was no-brainer for Dorix. It’ s a great opportunity for us to showcase our products and our new innovations, and to really just set ourselves apart from other competitors within the marketplace.”- John Gill, VP Sales & Marketing, Dorix
“ What we enjoyed most about MLA EXPO 25 was how easy it was to arrange with the team, everyone who visited our stand was glad to see us, we felt like we added really good value to them. We want to return as we know how we can help, but locksmiths are so busy they don’ t have the time to see us, so 3 days where they have time to stop and talk is perfection for us.”- Simon Howell, SVP- Business Development, Lopay
“ Exhibiting at MLA EXPO25 was an excellent experience— it gave us the opportunity to connect with industry professionals, showcase our new Warrior Display Vault, and strengthen our relationship with the locksmith community.”- Kay Ooi, Marketing Executive, Warrior Doors
“ We had an incredible time at MLA EXPO 25, connecting face to face with our customers, unveiling new brands and products, and sharing our expertise through hands-on training sessions. We’ re proud to be returning to MLA EXPO27 as the Garage Sponsor once again, continuing to support the locksmithing industry through innovation and expertise.”- Billie Harris, Business Development Manager, 3D Group UK
Had it not been for the pre unveiling of my new product coming to market the” FlapGUARD” I probably would not have attended this year. I can only say that the response and feedback from people seeing, touching and playing around with the product, proved to be the correct decision in exhibiting at the show this year. From this response, I will be definitely attending EXPO in 2027.- Steve Burge, Director, Prestige Products
“ The show itself is phenomenal for industry professionals, locksmiths, architectural ironmongers, but also anyone that’ s got an interest in the importance of high-security situations … It’ s a fantastic event to attend. For me personally, I get to see competitors, I get to see my partners, I get to see the public, if you’ ve got a general interest in this area, this is the place to be.- James Shere, dormakaba
“ It feels like it’ s been one of the busiest years so far at the MLA EXPO. This year, Codelocks are also providing training at the event. The feedback so far has been amazing, it’ s clear to see the locksmith industry still has so much room to grow. The locksmiths are so interested in their up-andcoming technology. They’ re so keen to learn, taking the classes and visiting all the stands to see their new innovations.- Joanne Milne-Rowe, Managing Director, Codelocks
“ Exhibiting at MLA EXPO25 was a fantastic experience for Phoenix Safe Co. We really enjoyed the buzz of the event, meeting so many locksmith and security professionals in person, and showcasing our latest innovations first-hand. A big thank you to everyone who stopped by our stand— what a brilliant few days!”- Alan Lee, Area Sales Manager, Phoenix Safe Company Limited
“ We really enjoyed attending MLA EXPO25. It was a fantastic weekend filled with interesting conversations, live demonstrations, and the opportunity to introduce our latest products to so many knowledgeable and enthusiastic locksmiths and industry professionals. Attendance was excellent, and it was great to catch up with familiar faces as well as meet plenty of new ones. We truly appreciated all the feedback, interest, and the chance to share our knowledge and experience with everyone who visited our stand. Events like this really showcase the strength, skills, and passion within our industry, and we’ re already looking forward to returning for MLA EXPO27!”- Tony Ceraulo, Marketing Manager, Keyprint Security
“ This year’ s MLA Expo was a resounding success, bringing energy, innovation, and engagement throughout the event. It was a fantastic opportunity to reconnect with our locksmith customers and showcase ASSA ABLOY’ s diverse portfolio of mechanical, electromechanical, and smart access solutions from ASSA ABLOY brands, including Mul-T-Lock, UNION, ABLOY, and Yale.” Nigel Taylor, Director and Head of Locksmith’ s comments“ It was fantastic to showcase our impressive array of products and brands, which clearly position ASSA ABLOY as the perfect supply partner for locksmiths”- ASSA ABLOY
There is a great opportunity to communicate with our customers face to face. We are very proud of our customers’ high evaluation and trust in the quality of our products( Car Keys). Our customers were very happy to meet us, and we received their orders on the return flight. We can’ t wait to see you in 2027!- Bruce Guo, Sales Director, Top Key Supply
“ MLA EXPO is incredibly important for SQUIRE, not only to showcase new products, but 2025 gave us the opportunity to celebrate the 245th Anniversary of SQUIRE.
MLA EXPO always brings in customers, whether they are existing or new, this is why we have not hesitated to sign up for 2027.”- Terry White, National Field Sales Manager, SQUIRE
NOVEMBER 2025
35
Issue Takeover locksmithjournal. co. uk