NHSM From
NATIONAL HOME SECURITY MONTH with delivery drivers or welcoming friends when away from home.
• Advanced AI detection for people, vehicles, pets and packages.
This blend of convenience and security makes the Smart Video Doorbell an ideal upsell for trade professionals this autumn.
Beyond the Front Door – Securing Outdoor Spaces
While the front door remains a key entry point, ONS data shows 26 % 2 of burglaries involve access via the rear of a property. Outdoor areas such as gardens, sheds and garages are often overlooked yet can be prime targets for opportunists.
Mechanical Solutions – The Trusted Choice
For mechanical security, products like Yale’ s Maximum Security Hardened Steel Closed Shackle Padlock provide a robust and reliable way to secure outbuildings, gates and garden storage.
Smart Outdoor Security – A Growing Market
For a more advanced approach, Yale’ s Smart Outdoor Camera offers live monitoring with:
• 1080p HD video quality and a 154 ° wide-angle view.
• Motion-triggered recordings, ensuring any unusual activity is captured.
• 6m colour night vision, providing clear footage even after dark.
With homes increasingly being seen as part of a wider connected ecosystem, smart outdoor security represents a significant growth area for trade professionals looking to meet modern demands.
Staying Connected – The Power of a Smart Ecosystem
Today’ s homeowners are not just buying individual security products; they want connected solutions that can be managed easily and work together seamlessly.
Yale’ s Smart Security Ecosystem delivers exactly that – a full range of devices, including smart locks, cameras and alarms, all controllable via the Yale Home app. Importantly, there are no ongoing subscription fees, making it an attractive option for cost-conscious consumers.
For trade professionals, offering an integrated solution provides an opportunity to increase sales through product bundling and upselling. It also positions them as trusted advisors, helping customers build a connected security system tailored to their needs.
Why Brand Trust Matters Security is a high-stakes purchase – homeowners want to know they can rely on the products protecting their families and belongings. Research shows that 41 % of UK homeowners select a security product based on whether it comes from a trusted brand 3.
With over a century of experience and a reputation for innovation, Yale continues to be a name that customers recognise and trust. This heritage, combined with a forward-thinking approach to smart technology, makes Yale a standout choice for trade professionals looking to stock products that inspire confidence.
Preparing for Seasonal Demand
As the darker evenings set in and seasonal burglary risks rise, trade professionals have a prime opportunity to meet customer needs and drive sales. By recommending a mix of mechanical essentials – such as high-security cylinders and padlocks – and cuttingedge smart solutions like video doorbells and connected outdoor cameras, they can cater to a wide range of customer preferences and budgets.
For homeowners, the reassurance of knowing their property is well protected is invaluable. For the trade, stocking a trusted, innovative brand like Yale ensures they are ready to meet demand as the autumn season brings increased focus on home security.
Final Word
This autumn, with the support of the National Home Security Month campaign, Yale is once again leading the way in helping homeowners protect what matters most.
For further details on Yale’ s trusted range of security solutions or to explore the latest NHSM campaign, contact trade @ yale. co. uk or visit www. homesecuritymonth. com
2
The Office of National Statistics, Crime Survey for England & Wales, 2024, 3 A poll of 2000 UK Adults( Nationally Representative) run by OnePoll, commissioned by Yale UK, 2022
OCTOBER 2025
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