ACCESS CONTROL
Midland Alarms builds recurring revenue stream with smart security app subscription
Founded in 1987, Midland Alarms is a familyrun security business based in the Midlands, specialising in residential alarm systems. Over the years, they have carved out a unique niche, working closely with housebuilders such as Taylor Wimpey, Persimmon Homes, Redrow, and Cala Homes to provide intruder alarms as standard in new-build properties.
» WITH THOUSANDS OF installations to date, Midland Alarms has built a strong reputation for reliability, customer service, and technical expertise. But in recent years, the company has taken its business model to the next level, using HKC’ s SecureComm cloud platform and the introduction of a recurring revenue stream through customer subscriptions.
The challenge: Moving beyond bell-only systems
For decades, Midland Alarms focused on fitting traditional bell-only systems, often unmonitored and lacking smart features. While these types of systems were the norm, these installations offered no recurring income and minimal longterm customer engagement.
Steve Wyer, the founder of Midland Alarms, recognised the limitations:“ We’ d install a bell-only system and might not hear from that customer again for 20 years. There was no ongoing relationship- and no additional value being built into the business.”
As modern security technology evolved, Steve saw an opportunity to pivot, moving away from single-payment jobs and towards a more sustainable, service-based model.
The solution: HKC’ s SecureComm and SmartLink
In 2014, Midland Alarms discovered HKC’ s SecureComm platform, which was a game-changing moment for the business. The system’ s SmartLink app allowed customers to monitor and control their alarms remotely, while enabling Midland Alarms to offer remote diagnostics and support.
“ The first time Richard from HKC showed me SmartLink, I was blown away. It connected instantly, worked over Wi-Fi, and just made sense. We knew it was the future.”
This allowed Steve to begin offering subscription-based services with real value to customers, rather than a one-off install. Not only could Midland Alarms improve customer experience, but they could also begin building a recurring revenue stream that enhanced the long-term viability and saleability of the business.
Building recurring revenue
Midland Alarms launched a tiered subscription model, using GoCardless to streamline monthly direct debits. They offered a range of subscription options for Wi-Fi only monitoring, monitoring with GSM backup, and also a‘ Full Service’ plan that includes monitoring, extended warranty, and battery replacement after three years.
These services were bundled with value-added support, including remote diagnostics, app access, and customer education, making it an attractive proposition.
“ Most people don’ t want to worry about changing batteries or figuring out alarm settings. With our‘ Full Service’ plan, they know we’ ll take care of everything- and that includes remote support via SmartLink.”
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AUGUST 2025
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