The Locksmith Journal 110 July 2025 | Page 22

HARDWARE & SECURITY

Coined Keys

Special price Only £ 0.19!
» OUR MINIMUM ORDERS ARE VERY reasonable, making coined keys accessible even for small-to-mid-sized operations. Larger volume orders reduce unit cost and increase ROI over time.
A high-visibility, low-cost strategy for growing your locksmith business
In today’ s locksmith market, where competition is high and consumer loyalty is harder to win, every touchpoint matters. One of the most effective tools for reinforcing brand presence and driving repeat business is the coined key.
Coined keys, key blanks embossed with your company name and contact details, serve a dual function: they provide the customer with a high-quality key and deliver a physical, daily reminder of the business it came from. In an industry where relationships and trust drive business, coined keys are a simple tool that combines security with brand exposure.
Why Coined Keys Should Be Part of Your Business
Coined keys are all about visibility. Every key you cut represents a potential long-term customer. When that key carries your business name or contact information, it becomes an enduring advertisement, one that lives on your customer’ s keyring for years.
For locksmith businesses of any size, this is not just about aesthetics, it’ s about controlling the post-sale experience. When they look at their key and see your company’ s name, they’ re reminded who they trusted with their security, and who they should return to.
Benefits of Coined Keys Brand Retention & Repeat Business
A generic key is just that, anonymous and forgettable. A coined key ensures your brand remains front and centre. When the customer needs another copy, or has a new lock installed, your contact information is already in their hand.
Ideal for Commercial & Institutional Clients
Property managers, site workers, and security contractors prefer keys with traceable branding. A coined key not only reassures them that the cut was made by a licensed locksmith, but it also provides accountability across their key inventory.
For more information Tel: 01442 291400 or email sales @ jma-uk. co. uk www. jma-uk. co. uk
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JULY 2025
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