The Locksmith Journal 103 December 2024 | Page 18

Notice Board

A Busy Year for Burg-Wächter

It ’ s been a busy year for Germany ’ s leading security brand , Burg- Wächter , with a host of new product launches , exhibitions and awards . Here , Matt Parkes , Marketing Manager at Burg-Wächter , gives an overview of the last 12 months .
Exciting new product
“ Back in April , we launched our new Security Solution Kits designed to make security simple by including everything needed – such as sturdy ground anchors , braided steel cables and of course appropriate high-quality locks - in one convenient box . The comprehensive range covers shed , garage , barbeque , garden furniture , leisure
vehicles and much more .
“ In addition , a number of the kits have products that are independently tested by Sold Secure , part of the Master Locksmith Association and are also approved by Secured by Design , the official police initiative that works to improve security through good product design .
“ When we think of home burglaries , our minds often
turn to inside the home . But nine out of 10 household thefts occur in the garden , while 1.6 million households have suffered theft from their gardens in the previous two years .
“ Furniture , barbeques , and heaters are just some big-ticket items that your customers might have in the garden for example and it ’ s worth considering how secure and protected these items are with the above facts and figures in mind .
“ Our Security Kits are supported by an extensive influencer campaign with the aim of conveying the message ‘ If you have a security problem , we have a solution ’ at its very heart .
“ September saw the launch of the brand new Pure-Safe range , which combines elegant modern design with convenience – with its easy to operate electronic lock and automatic locking bolts feature , clear LCD display , touch sensitive keys and even an optional capacitive touch finger-print reader . Rated at £ 1000 for cash and £ 10,000 for valuables , Pure-Safe offers not only great protection for cash
and valuables but also delivers an extensive choice of both lock and size options .”
New catalogue launch
“ Our customers expect more , not only with product but also with service and part of that is providing clear concise information in a format that ’ s convenient to locksmiths . That ’ s why we ’ ve launched our brand-new updated product catalogue - available in both hard copy and digital versions - designed to be clear and to provide the right information at the right time .
“ We have taken a practical approach to how the catalogue will be used - for example , throughout the padlock section of the catalogue , locksmiths will find that all available product information , key suites and key blanks detail is included on the same page per range , making it so much quicker and easier to find whatever is required since all relevant information is together on one page .
“ The new catalogue brings together our complete product range , including exciting new lines and refinement of existing ones .”
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DECEMBER 2024
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