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UNLOCKING BUSINESS POTENTIAL ONLINE WITH LOCKSMITH SITES
» WITH 73 % OF SMALL businesses operating online and nearly half of all searches being local , locksmiths without a website risk becoming invisible to those in need of their services . We caught up with Andy from Locksmith Sites to find out more about the sector-specialist service they provide to help locksmiths not only look good online , but reap the rewards too .
Locksmith Sites is Andy , Dan , and James ; making up the family business from Bristol . Together they bring 35 years of web design experience . After gaining invaluable insights from working closely with some great local locksmiths , they saw an opportunity to raise the bar industry-wide with good online presence and marketing strategies .
Their commitment to this vision led them to work with more locksmiths and eventually participate in the MLA Expo . At the Expo they showcased their expertise and delivered well-received seminars aimed at helping locksmiths improve their own website rankings .
When we spoke to Andy , he explained : “ Nowadays , a website is often the first impression customers have of a business – and it ’ s often on their phone . When we ’ re looking for a product or service – in any sector – that ’ s usually the first place we look .
“ Looking at the statistic of 73 % of small businesses having an online presence – that means one in four still don ’ t . Locksmiths shouldn ’ t let their online presence be the weak link in their business chain . With Locksmith Sites , they ’ ll get a website that not only looks professional but also opens doors to new opportunities and secures their place in the marketplace .
“ Some of the main barriers we hear from locksmiths is that they understand they need a strong online presence but they ’ re not sure how to improve their rankings on Google , so that people can find them easily . Or , they say ‘ I ’ ve got enough work , I don ’ t need a website ’, but then regret that in quieter periods .
“ A professional website is essential for any locksmith business aiming to thrive . A well-designed website serves as a critical touchpoint for potential customers seeking immediate assistance , especially during emergencies .
“ An optimised site improves search engine rankings , ensuring that your business appears prominently when customers search for services . In an industry where quick decisions are often made , a user-friendly and informative website can be the deciding factor that turns casual visitors into your next customer .
“ More importantly , we make the online world more human . With a deep understanding of the unique challenges faced by locksmiths , we are dedicated to creating professional websites that not only attract customers but also aim to enhance the overall reputation of the locksmithing profession .
“ We ’ re here to help . We offer realistic steer and timeframes for results . We understand your sector and we ’ re experts in ours .”
Find out more on www . locksmithsite . co . uk
Tailored solutions for startups to established businesses , from ‘ Easy Entry ’ ideal for sole traders and new businesses , to a bespoke design service for more established firms that may require more comprehensive solutions .
SEO experts to get your website higher up on Google . Thorough keyword research and competitor analysis to develop winning SEO strategies tailored to your local market ; on-page optimisation to backlink strategies , Locksmith Sites positions websites for maximum visibility .
Customer-centric design to engage potential customers and make it effortless for them to make contact . People like easy and fast .
Technical excellence ensuring your website is secure , legally compliant , and accessible to all users , but most importantly , hassle free for you .
Multi-layer security : Several firewalls at server and app levels protect your website from threats . The team actively monitors and halts brute force attacks .
Performance optimisation is crucial for both customer satisfaction and Google rankings . Locksmith Sites optimises your website for peak performance , ensuring quick loading times across all devices . Just one second shaved off a website ’ s load time can boost conversions by 7 %.
Mobile-friendly design ensures your website works seamlessly on mobiles , tablets , laptops , and desktops , reaching the widest possible audience .
Exclusive Offer for The Locksmith Journal Readers
The Locksmith Journal has organised an exclusive discount for our readers . Use code TLJ24 to unlock special pricing on Locksmith Sites web design packages . Discounted packages are at least 20 % cheaper and that ’ s a forever discount too , not just a first month special .
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OCTOBER 2024
locksmithjournal . co . uk