The Light - An Alumni Publication Summer 2015

YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG In the 1970s, YFU hired a professional designer who created the “YFU Tulip.” Some argue it was designed simply to be graceful, while others see a “Y” and a “U” in the logo. YFU Germany maintained the Tulip as their logo until the recent adoption of the global brand by the entire network. YFU’s most recent logo, affectionately known as “the beach ball,” was adopted in 1985. The decision to move to the beach ball was made by the now defunct YFU, Inc. The global network initially resisted the logo, but eventually most countries within the network began to use it. The logo was designed to represent the national colors of network country flags and the most common shapes within these flags. 1985 YFUUSA YFUUSA YFUUSA.ORG YFUUSA.ORG YFUUS Now, 30 years later, the global network has agreed unanimously to come together under a single united logo for the first time in our history. The new logo is handwritten, uses the YFU acronym, and incorporates a vibrant color palette. It is an evolution, rather than a revolution, as it honors the history of past YFU logos. It was designed to demonstrate connection and continuity, and to reflect an embrace of the world. The goal was to create an international mark that is clean, modern, youthful and personal. The same idea, the same sign, all over the world. ■ YOUTH FOR UNDERSTANDING Intercultural Exchange Programs 2015 Learn more about the YFU international brand in the news. YFU • The Light | 11

The Light - An Alumni Publication Summer 2015 | Page 11