The Light - An Alumni Publication Summer 2015 - Page 10

WHAT’S IN A LOGO? YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG YFUUSA.ORG The Evolution of the YFU Mark By Kattis Åström, Global Brand Manager and Erin Helland, Director of Marketing and Communications The new YFU Global brand has arrived! By forming a common brand with shared expression of purpose, relevant and modern imagery and a new logo, YFU becomes a more visible, influential entity recognizable anywhere in the world. The elements that create this new brand not only celebrate YFU’s history, but are also reflective of the organization’s growth and transformation worldwide. The YFU network is excited to implement a brand that reflects our willingness to discover the best in ourselves, strengthen international recognition, and introduce our rich legacy to a new generation. With the unveiling of the global brand, we thought it interesting to share more about the history of the YFU logo. A few alumni and friends of YFU may recall a blue, oval logo with the letters “YFU” displayed in the globe. This logo came into use in the late 1960s and was used for approximately 10 years. Many do not realize another logo pre-dated the “globe image.” In use while YFU was still operating under the Michigan Council of Churches, stories of a prior logo have been discovered describing an image with an open book, a red torch held by two hands in front of the book, cuffs decorated with buttons, showing national colors on one, and a globe on the other. The left page of the book displayed a golden capital “M”. The below version of this logo was recreated from images of a lapel pin given to YFU by a member of the 1966 Michigan Chorale. 1970s 1960s 1950s 10 | The Light • YFU