The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | Page 3

FEATURE
THE LENS
THE LENS
Eleven Questions
The DO and DIE
With
Timilehin Bello
Preye Campbell
E
INTERVIEW
T
imilehin Bello is the founder and CEO of Media Panache
xtremely evil, shockingly appears. Do not choose this department student are easy to paint, it still terrifying and vile. too. If you do, pray you are not a reliable becomes difficult to think straight. So I Gentlemen, ladies, those and hardworking person. Just hope found some ways to restore my fading words are not just birthed from a movie, that you have a dormant brain because sanity. The first thing I do amidst every Timilehin started a PR agency in the social media they are real just so in every way they you will be useless-which will be good struggle is to BREATHE. It's weird but p;atform,WhatsApp in 2016. today, he is the co-founder of a food express the feelings and struggles I go for your health as you won't have the it feels just natural to me and it became company called 'Trays n Paris.’ through here. Perhaps someone 'opportunity' to scream at over my remedy. I try to breathe so I can As a veteran content creator, what does it take to get mentioned that the B.Sc. will be a hundred people every day. Why am I think better, faster and reasonably. I this far and beyond? useless certificate in the not too distant even nagging? I was made a class also made it a point of duty to talk to It takes hard work to attain a level of success and it future, it is still important to note that representative in my first year in school. people who can help relieve my stress. takes resilience, development, determination and more for now, this certificate is of extreme My duty, as my level adviser posited, is Having good communication helps to to go far beyond. While knowing fully well that there value in the modern world. In other to provide service to humanity. That clear some rough paths in my brain. You will be challenges, one just needs to keep pushing and words, we die here in getting this wasn't a bad idea, except of course, I am should know too that I speak with my breaking boundaries. certificate. I must tell you that the not a customer care agent and the major course mates from time to time so they What has been the biggest hurdle in your journey to Better by Far Institution, particularly part of 'humanity' I have in my pack are will not send me to an early grave. creating awesome contents in the Public Relations What is the skill set a new generation of Public
this esteemed department of mine wonderful harbingers of frustration Finally, as much as the struggles are industry? Relations personalities must have to fit into the
accurately understands the logic here, if and despair. My department embraced real, the goals and rewards are real as not too much. My people here have me into the warmth of her life-sapping well. This comes to my mind whenever made this situation very clear: to get activities that have made me long- I think of giving up so I won't have something good out of this, I just have necked and with a fez cap on now, I will cause to take that action. Since my to die here. Gentlemen, ladies, boys, girls probably look like the Headies Award. department is great, they do so well in and even you who has no business Interestingly, I lead a group of giving us a reminder too. The logic is This is 2019. How is the Public Relations industry reading this piece but is reading it wonderful people. Just recently, simple. If you give up, you fail and that fairing? anyway, let me introduce to you the someone messaged me to ask if we'll be is not the best deal when you have It keeps getting bigger and better. New agencies are struggle of a thousand miles, the DO writing exams this semester. Perfect. parents who understand the art and evolving and existing agencies are seeking partnerships Well, yes, so you can communicate, don't forget you are
and DIE. As part of being reliable, you get to find craft of real African discipline. So far so to deliver extraordinary results for clients. So far so liaising with publics and sometimes the profession can
Struggling generally is a common yourself in numerous positions. I now good, I am still standing and I am not good, it's been great, exciting campaigns have come out be call Marketing 'communications'.
phenomenon on Nigerian campuses. It find it difficult to distinguish my bed out yet. This is a personal experience of Africa. and we can't wait to do more. What are the prerequisites for content creation in
becomes even sacrosanct when you are from the hard, rough planks I sleep on but I hope you will find it helpful too What are the new frontiers of the Nigerian Public the Public Relations industry?
here in the University of Ilorin. If yo do for multiple night classes. And thank dear gentlemen, lAZdies and even you Relations industry? not have the capacity to persevere, do God I still keep my sanity for I would who has no business reading this but is Gather thoughts. Research, get information,
not and I write again, DO NOT u choose have been used to the latter. As much as reading it anyway. Digital is key and leading. Agencies are now being run understand the type of content you want to deploy; is it
this university whenever it these struggles of being a reliable by young PR pros. Content is king. PR is now much News Release, Caption on Social Media, gifs, Memes,
WWW.AMCOSMEDIA.COM
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Nigeria, a tech and digital-driven public relations
agency. A graduate of Lagos State University,
The biggest challenge is the consumer. Knowing the
more than just the traditional ways we use to see it
before.
landscape?
kind of content they want to consume is hard. Every One key thing is to have deep understanding about
day, every week, their interests change and one must brands and this is by researching. Must also be a good
quickly adapt or die. writer, thinker, doer and a strategist. The last important
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thing is to know how to leverage relationships in the
industry so as to secure media wins.
Does language matter?
WWW.AMCOSMEDIA.COM