The Latin American Lawyer magazine Special Focus - Latin America July 2015 | Page 5

Special focus: Latin America different strategies.” Barboza says he understands the hesitant approach of big firms when it comes to using their brands in Latin America. “Such firms might have to explain to clients why they cannot deliver the same way in certain territories as they do elsewhere,” he adds. “From my own experience as an in-house lawyer, it can be sometimes hard to implement solutions for different jurisdictions in Latin America without the flexibility to adapt to local conditions.” Copy the ´Magic Circle’ The quality of lawyers in Latin America is