dining table, creating a casual first look environment. Editors such as Hamish Bowles of Vogue, French Vogue’ s Catherine Baba and Emmanuelle Alt rubbed shoulders with celebrities Ashley Olsen, Emma Roberts, Chloe Moretz and Jessica Stam as they positioned themselves to experience H & M’ s re-entry into the Paris Haute
Couture market.
Favoring a monochrome theme, the collection consisted of overcoats, capes, sheepskin, embroidered, double breasted, chiffon maxi dresses, mohair sweaters and black over the knee suede boots.
Reported to have cost between 1 million to 4 million Euros, the show was considered by many to be ridiculously over the top but also an excellent opportunity to showcase H & M’ s ability to bring cutting edge fashion trends to the high street market with incredible speed.
by Matt Prior
44 | The LA Fashion magazine