Kendall Jenner opened and closed the show in a beautiful sequence bustier top and handmade tutu by Tumbler and Tipsy- rocking shoes from
“ It was a good surprise, I hope. InPressLA This is a way for us to show we can do so many more things than what we have in our stores”.
Kendall Jenner opened and closed the show in a beautiful sequence bustier top and handmade tutu by Tumbler and Tipsy- rocking shoes from
“ It was a good surprise, I hope. InPressLA This is a way for us to show we can do so many more things than what we have in our stores”.
The Swedish owned retail giant H & M has traditionally focused its attention on the high street fashion market, offering women affordable styles modeled on current designers lines, often bringing these items to the marketplace before the inspiring line reaches stores.
In February 2013 H & M took bold steps to change this common held perception of their business. In a stunning move H & M snatched the limelight at the Oscars, dressing movie actress Helen Hunt in a gorgeous navy blue strapless satin gown. The gown trailed gracefully on the red carpet and beckoned questions from reporters as to who the designer was. Astounded when informed that the dress was not a design from the houses of Versace, Dior or Valentino but that of H & M the retail giant.
Truly a brilliant piece of product placement and grass roots marketing, such a move has not been replicated since 1996 when Sharon Stone boldly strutted the Oscars’ red carpet sporting GAP.
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