Kendall Jenner opened and closed the show in a beautiful sequence bustier top and handmade tutu by Tumbler and Tipsy - rocking shoes from
“ It was a good surprise , I hope . InPressLA This is a way for us to show we can do so many more things than what we have in our stores ”.
Kendall Jenner opened and closed the show in a beautiful sequence bustier top and handmade tutu by Tumbler and Tipsy - rocking shoes from
“ It was a good surprise , I hope . InPressLA This is a way for us to show we can do so many more things than what we have in our stores ”.
The Swedish owned retail giant H & M has traditionally focused its attention on the high street fashion market , offering women affordable styles modeled on current designers lines , often bringing these items to the marketplace before the inspiring line reaches stores .
In February 2013 H & M took bold steps to change this common held perception of their business . In a stunning move H & M snatched the limelight at the Oscars , dressing movie actress Helen Hunt in a gorgeous navy blue strapless satin gown . The gown trailed gracefully on the red carpet and beckoned questions from reporters as to who the designer was . Astounded when informed that the dress was not a design from the houses of Versace , Dior or Valentino but that of H & M the retail giant .
Truly a brilliant piece of product placement and grass roots marketing , such a move has not been replicated since 1996 when Sharon Stone boldly strutted the Oscars ’ red carpet sporting GAP .
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