Using this approach in the real world
Behind each of these dimensions is complexity, emotion and human beings doing their best under pressure. That is why intention is so important. Nothing will be perfect but if people have been clear from the start about how they intend to work together, focusing on building and maintaining trust, then issues can be more easily tackled— and even challenges can strengthen the relationship if they are dealt with in line with these principles.
Here are some ways to apply this Trust Triangle to real-world situations. In every case it is important to consider and discuss how warm words will apply in real situations which are often easily predicted, because they have all happened before, usually in the experience of those involved.
A high-trust leadership style sets the foundation for stronger teams and more valuable collaboration. Leaders that prioritize trust create clarity around their ambitions, model consistent behaviors, and encourage teamwork.
Within teams, insisting on high-trust behaviors requires definition of what that looks like in practice and in the context of this team and its objectives. This model provides a framework for doing so.
When it comes to customer relationships, trust becomes a true differentiator. Many firms use terms like“ Trusted Advisor” or“ Trusted Partner” without defining what they mean. Establishing a clear methodology for trust strengthens relationships and serves as a powerful way to win business. Relationship agreements for major accounts help ensure accountability and consistency across all touchpoints.
This approach also transforms how firms manage key accounts. When trust and collaboration drive business development, account management, and frontline service— rather than a purely transactional mindset— client relationships become deeper and more productive.
Similarly, rethinking supplier relationships as an interconnected ecosystem rather than a rigid supply chain fosters agility and responsiveness. However, a major challenge lies in shifting the mindset of buyers, who often rely on transactional behaviors while expecting collaboration from suppliers. True trust-based relationships require commitment from both sides, and the first step is ensuring that those in buying roles lead with trust themselves.
62 Bold ideas to power progress