The King's Connection Magazine Volume 23 Number 1//Summer 2012 | Page 6
Faculty news
NEW FACES, NEW DIRECTION ADVANCING KING’S
by Dan VanKeeken
VP of Instititional Advancement
A
dvancement efforts at King’s have taken a decidedly new
direction after the board of governors agreed last year to
new targets for both fund raising and student recruitment, as
well as the creation of a new division and vice president for
Institutional Advancement, which includes the development,
enrolment services (who recruit new students) and
marketing departments.
The new targets include significantly larger goals for fundraising
and students registering in the fall of 2013. These targets come
on the heels of two major studies conducted by independent
consultants, one on management structures at King’s and
the second outlining ways to increase the amount of money
donated. These include identifying new donors and spending
more time on the road sharing the vision and making the
case for King’s.
Development staff will also actively pursue support from
foundations and corporations, and make more effort to ensure
donors have the opportunity to include King’s in their wills.
Annual year-end and spring direct mail campaigns, a major
ongoing source of donor support, will continue. Furthermore,
engagement with supporting churches will receive renewed
emphasis, in both the Christian Reformed and mainstream,
evangelical and Catholic communities, from which King’s is now
blessed with increasing numbers of students, faculty and staff.
New leadership key
To make all of this happen, leadership for these new directions
is vital, and in that respect King’s is delighted to announce that
Dr. Michael Ferber has been appointed Director of Development
after serving King’s as Director of Environmental Studies and
Assistant Professor of Geography for the past four years.
Dr. Ferber will continue teaching in the environmental studies
program, but will devote the majority of his time to the position
of Director of Development. Before coming to King’s he served
numerous roles including Marketing and Development Director
at World Vision Appalachia, Vice-Principal of Heritage Christian
School, and pastor. His academic research has bridged creation
care, poverty studies, sustainability, geography of religion and
human/environment interaction.
“Mike is passionate about King’s. He has the enthusiastic spirit
and the background needed to make a major contribution in
development,” says President Harry Fernhout. “As faculty
insider, he is in a position to mobilize faculty members’ expressed
interest in promoting King’s in the broader community.”
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6 ///The King’s Connection /// Summer 2012
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