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KHARISMA MAGAZINE { PREMIER ISSUE 2018 }
Facebook ads strategist is quite high , and I was talking about this to my husband because , at that time , he was supporting me in my business .
He wasn ’ t in the business full time , but I would definitely troubleshoot things like this with him , and he was looking at the ads that this person was setting up for me , and he said , “ Jess , these ads are pretty basic . I could do this .” My husband , he ’ s very into tech , and he likes numbers and metrics , and he literally just started playing around with it , set up a few ads , and they got great results , so he just took on managing the ads from there .
Today , now , we have somebody who really assists us in the launches of our programs , and part of that also covers Facebook advertising . My husband , Faze , who has recently taken on a more , I guess you could say , formal role within the company , his role is to really mange the launch company and work with them on the Facebook ads and to make sure that we ’ re getting the numbers and results that we really want . Up until recently , yeah , that was something that we were doing completely in house ourselves . I was coming up with the copy and the imagery , and then Faze and I would be sitting down and , “ Okay , well , who are we going to target . No , let ’ s not do this . Let ’ s do that . Let ’ s turn off that ad .”
bit about It Girl and , who is she , how did you come up with It Girl , and share with us a little bit about – all about this It Girl entrepreneur .
Jessica : Sure , sure , sure . An It Girl is a woman who is confident , sure of herself . She is successful . She goes out into the world , and she makes her dreams happen . I truly believe that all of us women have the ability to be an It Girl . We have the ability to live an incredible life where we not only get to live out our dreams , but we can support others in the process . For me , really seeing other celebrities do well and support other people , that ’ s really what inspired me to create the It Girl brand . I really look up to people like Angelina Jolie who is , obviously , an incredible
I personally think if you can do it in house for yourself for a while or your partner can or you have somebody you can trust that can really help you to do it , I think it ’ s great because you do really learn a lot about Facebook ads . You can then , obviously , go on and teach other people about it . I just think the most important thing is you need to be able to know at least the basics because I just hear so many horror stories – I ’ m sure you have as well – about people who are paying – I had a client the other day who told me , “ Oh , I ’ m working with this agency , and they said it ’ s normal to be paying up to $ 10.00 an e-mail address .”
Kharisma : Wow .
Jessica : And I ’ m like , “ Wow , when you ’ re starting in testing , yes , of course you ’ re paying more , but you shouldn ’ t be happy with $ 10.00 an e-mail address unless something has drastically changed in the last week that I haven ’ t heard about .
Kharisma : That is crazy .
Jessica : Yeah , so you just need to be informed .
Kharisma : Mm-hmm . Awesome , awesome . I liked how you have to be informed and you have to have some idea of how it works before you should hand it over so that you know –
Jessica : Totally .
Kharisma : How to manage it . Now , let ’ s segue and talk a little actress , but if you look at the humanitarian work that she does , it really is incredibly commendable that she doesn ’ t need to be doing that . There ’ s so many actresses and actors that do have such a big platform , yet they don ’ t choose to give back in half the way that she does .
Somebody like Taylor Swift , she ’ s set up her own charities and organizations , but she personally writes cheques to her fans to pay for their college tuition or for fans who are sick and have cancer , and I really believe that entrepreneurs really are the new celebrity . What is awesome about the fact that we can live our best life and make an impact and make a difference to ourselves and our clients ’ lives , but I think what is really exciting is we then have an ability to give back in a much larger