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KHARISMA MAGAZINE { PREMIER ISSUE 2018 }
Facebook ads strategist is quite high, and I was talking about this to my husband because, at that time, he was supporting me in my business.
He wasn’ t in the business full time, but I would definitely troubleshoot things like this with him, and he was looking at the ads that this person was setting up for me, and he said,“ Jess, these ads are pretty basic. I could do this.” My husband, he’ s very into tech, and he likes numbers and metrics, and he literally just started playing around with it, set up a few ads, and they got great results, so he just took on managing the ads from there.
Today, now, we have somebody who really assists us in the launches of our programs, and part of that also covers Facebook advertising. My husband, Faze, who has recently taken on a more, I guess you could say, formal role within the company, his role is to really mange the launch company and work with them on the Facebook ads and to make sure that we’ re getting the numbers and results that we really want. Up until recently, yeah, that was something that we were doing completely in house ourselves. I was coming up with the copy and the imagery, and then Faze and I would be sitting down and,“ Okay, well, who are we going to target. No, let’ s not do this. Let’ s do that. Let’ s turn off that ad.”
bit about It Girl and, who is she, how did you come up with It Girl, and share with us a little bit about – all about this It Girl entrepreneur.
Jessica: Sure, sure, sure. An It Girl is a woman who is confident, sure of herself. She is successful. She goes out into the world, and she makes her dreams happen. I truly believe that all of us women have the ability to be an It Girl. We have the ability to live an incredible life where we not only get to live out our dreams, but we can support others in the process. For me, really seeing other celebrities do well and support other people, that’ s really what inspired me to create the It Girl brand. I really look up to people like Angelina Jolie who is, obviously, an incredible
I personally think if you can do it in house for yourself for a while or your partner can or you have somebody you can trust that can really help you to do it, I think it’ s great because you do really learn a lot about Facebook ads. You can then, obviously, go on and teach other people about it. I just think the most important thing is you need to be able to know at least the basics because I just hear so many horror stories – I’ m sure you have as well – about people who are paying – I had a client the other day who told me,“ Oh, I’ m working with this agency, and they said it’ s normal to be paying up to $ 10.00 an e-mail address.”
Kharisma: Wow.
Jessica: And I’ m like,“ Wow, when you’ re starting in testing, yes, of course you’ re paying more, but you shouldn’ t be happy with $ 10.00 an e-mail address unless something has drastically changed in the last week that I haven’ t heard about.
Kharisma: That is crazy.
Jessica: Yeah, so you just need to be informed.
Kharisma: Mm-hmm. Awesome, awesome. I liked how you have to be informed and you have to have some idea of how it works before you should hand it over so that you know –
Jessica: Totally.
Kharisma: How to manage it. Now, let’ s segue and talk a little actress, but if you look at the humanitarian work that she does, it really is incredibly commendable that she doesn’ t need to be doing that. There’ s so many actresses and actors that do have such a big platform, yet they don’ t choose to give back in half the way that she does.
Somebody like Taylor Swift, she’ s set up her own charities and organizations, but she personally writes cheques to her fans to pay for their college tuition or for fans who are sick and have cancer, and I really believe that entrepreneurs really are the new celebrity. What is awesome about the fact that we can live our best life and make an impact and make a difference to ourselves and our clients’ lives, but I think what is really exciting is we then have an ability to give back in a much larger