The Journal of mHealth Vol 1 Issue 6 (Dec 2014) | Page 32

Conference News
Continued from page 29

wellness plan, that may only deliver a return on investment years
down the line.

Strategic business models
The need to consider new business models centred on digital
solutions was also discussed at the mHealth Summit Pharmaceutical, Pharmacy and Life Sciences Roundtable session. Eddie
Chan, Vice President of Mobile Health at Sanofi suggested that
whilst demonstrating beneficial clinical outcomes is always a priority, it must be accompanied by the design of effective user
experiences that are capable of engaging and building relationships with the user. Without these, solutions are destined to fail
to become a meaningful tool for a patient or user, which in turn
means they are unlikely to deliver any real tangible benefit.

Developer insight
A range of solution providers were represented at this year’s
event who have taken this exact approach. We met with Jon
Michaeli, CMO at MediSafe, during the conference, to learn
how they have applied a platform approach to the development
of their medication management solution.
Targeting cross-market segments of consumer users, physicians,
and pharmaceutical manufacturers the MediSafe solution has
been built as a platform that can be leveraged in a wide variety of ways. Helping, primarily, to improve medication adherence, but simultaneously providing actionable data to help drive
improved outcomes, cost reductions for physicians, and deliver
real-time intelligence to enhance the complete pharmaceutical
vertical from manufacturer, through to the person taking a particular medication. As well as effectively helping deliver medication adherence, the MediSafe solution incorporates educational
and learning modules, as well as social elements to help maintain regular engagement, and to provide beneficial insights into
a person’s medical conditions. The platform also works as a tool
for physicians in that it can provide real time data on the behaviour of patients in relation to medications, highlighting actionable events or correlations with other data sources and in turn
deliver greater intelligence to the medication process.

30

December 2014

Showcase of solutions
The expansive exhibition floor was one of the highlights of
the Summit, with a complete range of products, solutions and
services on show. Major names in connected healthcare such
as IBM, Symantec, Qualcomm Life, Samsung, and Nonin, were
present alongside less well known start-ups covering everything
from remote patient monitoring to compliance management.
Pavilions like the Startup Showcase, featuring 70 new and emerging companies as well as incubator and accelerator programs,
received heavy foot traffic from delegates keen to experience
and learn about the latest mobile and digital offerings. Other
featured areas on the exhibition floor included the Walgreens
sponsored Consumer Engagement and Wearables Pavilion, the
Games for Health Pavilion, the mHealth Showcase, and the
Qualcomm Life Ecosystem Pavilion.

Collaboration to deliver digital
solutions
The many benefits و]