PUBLISHED IN
NOV 34
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THE BRAND STORY
A TIMELESS APPEAL OF SWAROVSKI ZIRCONIA
Z
irconia and Gemstones from Swarovski
lead the field worldwide, and are
celebrated by international brands, designers,
and manufacturers. Since the very beginning,
back in 1895, Swarovski’s innovative ideas,
technical precision and outstanding quality
have been essential for the continued success
and international reputation of the Swarovski
brand. Today, it is a company of creative
visionaries with a passion for perfection.
All stones are cut and polished meticulously,
bringing out the full intensity of the natural
light and creating brilliant, superlative results.
Each year, Swarovski launches a new collection
of cuts and colours to help explore the creative
boundaries of design.
Gemstones from Swarovski are unique in
their character and quality, from the day they
leave the factory workshop, to the moment
customers hold them in their hands. Zirconia
from Swarovski convinces with its superior
brilliance. Only the finest raw materials and the
most precise cutting techniques are used in the
production of the stones, reflecting a continuous
commitment to technical perfection. These are
products that are pleasant and easy to work
with, especially in very small sizes suitable for
pave designs.
Swarovski’s Ingredient Branding (IB) programme
with the two ingredient brands “ZIRCONIA
from SWAROVSKI ® ” and “GEMSTONES from
SWAROVSKI ® ” is creating a very strong presence
of the Swarovski brand throughout the industry,
offering support for our partners at the retail and
consumer level in India. The comprehensive
Ingredient Branding (IB) programme provides
our partners with the best way to leverage the
prestige and power of the Swarovski name,
by strengthening the presence of Swarovski
stones and components as ingredients within
their products. As a “brand within a brand” –
Swarovski’s more than 120-year success story
becomes a building block of their own success.
In order to directly approach end consumers
and raise their awareness of the uniqueness of
Swarovski products, the company has recently
started significant retail projects with several
premium Indian jewellery retail brands. This is
expected to create strong demand for jewellery
pieces set with stones from Swarovski.
Swarovski is a multifaceted company with a
history of 120 years of dedication to excellence
that has made it a renowned international
brand. Swarovski has been synonymous with