The J Mag Debut Issue TheJMag Debut Issue | Page 24

NOV 24 2 0 1 8 “Are the diamonds in my jewellery of good quality?” “How do I know if my diamonds are genuine or no?” “Is there any resale value or buyback value for the jewellery I purchased?” www.zadok.com “How can I be sure of what I have purchased or am going to purchase?” IMPORTANCE OF JEWELLERY CERTIFICATION Every jewellery piece we own, purchase or gift has an emotional value attached to it. The emotions attached to owning something precious is part of human nature. When we doubt our decisions, we often look up to another to guide us into clarifying our doubts and help us become informed buyers. We often find ourselves in a dilemma when it comes to the quality of the diamonds, gemstones or metal content of the jewellery we own. In the first part of this series we will deal with some of the most common questions regarding jewellery certification. This is just the beginning of a very informative series on jewellery, diamonds, coloured stones, certification and education.