It is believed that the purchase of gold and gold
ornaments during Diwali pleases Goddess Lakshmi
to bless her devotees with prosperity and happiness.
This is the reason why people all across the country
flock to jewellery stores to purchase gold, silver and
diamond jewellery. Diwali is also a time when people
share their happiness by gifting family and friends
with sweets, valuables and bursting crackers.
Since our inception close to a century ago, Bhima
Jewellers has witnessed the growth of jewellery
purchase during Diwali. There was a time when hardly
anyone invested in gold ornaments during festivals in
India. As time went by, the purchasing power of the
people improved and there was a huge increase in
the amount of gold and other precious metals being
purchased during auspicious days.
Today, Bhima’s stores across the country and abroad
witness huge footfalls during festivals like Onam,
Akshaya Tritiya and Diwali. During each of these
festivals, while
customers are keen to purchase
gold of the highest purity from Bhima, one witnesses
a distinct preference for certain styles during each
of these festivals. During Onam, one sees a lot of
demand for Temple Jewellery Designs, Antiques,
Ethnic Designs and heavy Jhumki pieces that
compliment the traditional ‘Kasavu Saree’.
Diwali being a more colourful festival where men and
women wear brightly coloured attire, a wider range
of jewellery designs are in demand. As Diwali brings
with it many more occasions to dress at ones best,
the demand for designer jewellery is much higher.
From Lakshmi Pooja to family gatherings and bursting
crackers there are a lot of occasions where you can
wear your favourite jewels that compliment your attire.
During Diwali, a few of Bhima’s designs that were very
popular are Kundan Jewellery, Temple Jewellery and
Polki Jewellery.
Kundan Jewellery is an antique design that is inspired
from the ancient past. These elegant and amazing
designs compliment the festive look. Traditional sarees
go very well with a pair of Kundan earrings too.
Temple Jewellery is inspired by Gods and Goddesses
and was in great demand this festive season. The
intricate designs of Temple Jewellery have the ability
to enhance the look of even the simplest of traditional
garments.
Bhima stores have also seen a surge in demand for
Polki Jewellery that blends both gold and diamonds.
There is a wide variety of Polki Jewellery studded with
colourful stones also. Apart from these designs, there
has been good demand for heavy cocktail rings and
hand jewellery like bangles and bracelets to complete
the Diwali look.
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