The J Mag Debut Issue Jmag_V1i2_online | Page 3

DEC 3 | EDITORIAL 2 0 1 8 I had the vision to create sophisticated, pioneering, reliable, and an inspiring jewellery magazine that will change the people’s perception towards the jewellery. It is not a small feat but made possible with a collective of like- minded, passionate game changers, thought leaders, and style makers. In today ’s world full of ersatz and replication, we wanted to do something different and extraordinary. Something reliable yet that will stand out and bring change, which could take beyond the pages of a magazine. "This magazine is for the people who are ready to challenge the status quo, think out of the box, and ready to experiment." Based on the feedback received, our readers loved the content in the debut issue. My special thanks to our brand partners and guest writers for steaming article submissions, splendid collections, informative reviews and very innovative tipsters, and of course your priceless participation. Through the sections of the second edition which is set on the festive theme, you will find stories on heritage jewellery, trends for the festive season, the jewellery brands that rule the industry for centuries (series II), celebrities flaunting their festive jewellery and much more. I am proud to say that the debut issue reached over 40,000 people via various social media platforms and our presence is on all the leading digital news and magazine signals us that we are moving in the right direction. I welcome your feedback and inputs, so don’t let awesomeness to stop here! Flare-up your screen and explore the amazing world of jewellery like never before with the presence of The J Mag on leading digital newsstands. Divya Vijayan C HIEF E DI TO R