CONTENTS
04
COTTON ON KIDS
TURNS 10
Insp ir at ion t o Cre at ion
06
THE CREATIVE
COLLECTIVE
10
IT ALL
STARTED WITH
14
SPACE RACE
18
CREATING HOPE
20
INSPIRING A
NEW APPROACH
24
FOOD FOR THOUGHT
26
US IN NUMBERS
FOR MORE INFORMATION
VISIT
cottonongroup.com.au
OR TO SHARE YOUR THOUGHTS
EMAIL
GLOBALCOMMUNICATIONS
@COTTONON.COM.AU
Over our 24 year history, the Cotton On Group has built a reputation for delivering the latest products
and world class experiences to meet the evolving expectations of our customers.
As a trend driven business, much of our competitive edge relies on our ability to keep a finger on the
pulse of what’s happening around the globe. Across the runway and the streets, our talented team pride
themselves on understanding the latest trends on an international scale and using this to shape the
products and experiences we deliver to our customers on a daily basis.
Turning global inspiration from idea to reality, and doing it at the speed our customers demand, requires
the constant evolution of our teams, processes and functions. From the products created for our
customers, to the retail spaces we develop around the world, we continue to push the boundaries of
what’s possible to make sure our business and our brands stay ahead of the pack.
The success of our inspiration and creation ‘pipeline’ relies on the entrepreneurial spirit that makes us
so unique. The Group actively encourages its global team, at all levels, to challenge themselves and
each other to have the confidence to take the big ideas from concept to reality.
This edition of The Issue is designed to give readers a small insight into the people and processes we
have in place to make this happen. It includes a behind the scenes look at the creation of new product
for the Group’s lifestyle brand, Typo. Its lightbox, released just over twelve months ago, was a first for
the brand and required the team to work across functions to bring the product to life. Today, the lightbox
remains one of the most popular products in the Typo offering.
We also take an in-depth look at the Group’s unique approach to the design and development of our
stores around the world, celebrate 10 years of Cotton On KIDS and get the latest news from the Group’s
specialty coffee brand, Mannya Trading Co. and how it is creating sustainable futures for farming
communities in Mannya, Southern Uganda.
We hope you enjoy this edition of The Issue: Inspiration to Creation. Happy reading.
COVER ART BY DANIEL HATCHER
SENIOR GRAPHIC DESIGNER FOR KIDS
INSIDE COVER ART BY
JACOB THOMPSON “__GRIPS__”
COTTON ON GROUP FILMMAKER
Printed on Envirocare 100% Recycled
Julie Christy
Group Executive , Business and Product Innovation
T HE IS SUE C O T T ON ON GR OUP
03