The Introducer Volume 4 - Page 35


-Association Heads


-Food Related Charities

-Corporations/Organizations interested in Millennials


(United Arab Emirates)

Co-Founder, The Pro-Activists

Lecturer, Communication, Middlesex University, Dubai

Lecturer, Communications


Stephen is to sustainability what a farmer is to his crops. He plants the right seeds in the best soil he can find, and carefully nurtures them until the entire field comes to life bearing fruit. If that sounds a bit overstated, you need to hear his story.

When the United Nations Foundation visited the UAE in 2015 to recruit public relations professionals to convince their clients to get involved in promoting their goals, Stephen was listening…really listening. That very summer, he visited the UN Foundation in Washington DC to get a personal briefing to understand why he needed to be involved. What they discussed was the impending release of the Sustainable Development Goals (SDGs), more officially referred to as Transforming our world: the 2030 Agenda for Sustainable Development, which includes 17 global goals with 169 targets covering a broad range of sustainable development issues.

The visit with the UN was to be somewhat life-changing for Stephen, prompting him to join a virtual community called the Global Communications Corps; a space where like-minded advocates could discuss the messaging surrounding the release of the SDGs from different international perspectives. At the time, he was consulting in Kuwait for a company called Ooredoo, which is a Qatari telecoms company, and part of the private sector initially engaged with the SDGs. This provided Stephen a great role to play in the regional launch of the goals, specifically in Kuwait, but also in the UAE.

Along with his consulting work, Stephen was lecturing on public relations and communications at Middlesex University in Dubai. He began using the SDGs as the