The Introducer Volume 1 | Page 28

Thomas Weeks

(United States)

Chief Executive Officer, Education Funding Partners

Winnerut

Tom’s career is defined by an amalgamation of creating high-impact campaigns, driving innovation, building culture, and delivering results for a portfolio of blue chip global organizations. His work has been honored with Effie Awards, Festival of Media Awards, Cannes Media Lions, and PROMO Marketing Awards recognition, along with being named Media All-Star by Adweek.

A master negotiator, Tom lives to punish the words “never been done before,” having brokered a multitude of innovative marketing firsts with top-tier media and entertainment brands including: ABC, NBCU, Viacom, Scripps, ESPN, and Conde Nast. He’s led media campaigns for Dell, HP, Lenovo, and Microsoft, and spearheaded a partnership with thirteen major media companies to align around the formulation of aspirational and educational consumer messaging about the PC category. Integrated marketing isn’t just what Tom does...it’s how he thinks.

In the past couple of years Tom has brought his talent and experience to the Education Funding Partners (EFP), a B Corp organization that brings the power of Fortune 500 brands to the education realm. EFP creates strategic marketing partnerships between brands and school districts to provide a supplemental revenue, which districts can use for anything they want. Tom’s capacity to connect with people and motivate them to do their best work has already allowed EFP to gain invaluable partners, like Walmart, Microsoft, CVS, Target, Macy’s, and Staples.