Regional Framework
Geographically, the wasabi market is segmented into North America, Asia pacific (APAC),
Europe, MEA, and SAM regions. Asia Pacific leads the wasabi market in 2018 with a significant
market share and is anticipated to continue its dominance in the coming years. North America
would continue to generate relatively greater profit, as it is largely consumed as a condiment
with Asian dishes but is also used as a flavoring and can be consumed fresh. Almost 60% of
the world’s population lives in the Asia Pacific region, and many of the countries are the
agriculture dominated countries, which further raises the growth of the agro-food industry in
the region.
The North America is the second-largest market in the wasabi market. Apart from APAC and
North America, Europe remains at the third-largest geographic segment in the wasabi market.
In the European countries, the demand for healthy foods and diets is rising at a fast pace in
developed countries such as Germany, France, Italy, and UK. The popularity of Japanese
cuisine due to its superb mix of nutrition is also increasing among Europeans. All the aforesaid
factors would help to boost the business of wasabi market.