Wheat Protein Market Introduction
Increasing awareness of health benefits of wasabi
Wasabi is a cruciferous vegetable that naturally grows typically along the
streambeds in the mountain river valleys. Owing to its some of the medicinal
properties such as anti-inflammatory properties, antibacterial properties, fat loss,
cancer suppression, and healing muscle pain, wasabi is gainig high potential in the
market. Thus, use of wasabi in the form of paste, powder is expected to be the
main driving factor of the wasabi market.
Emergence of fusion cuisine
Many of the chefs are experimenting with fusion cuisine are finding new uses for
wasabi. For instance, wasabi now finds its usage with steak, ice cream, and even
for beer brewing. The growing usage of wasabi with steak and roast beef is
opportunistic for the growth of the market. Other combinations of wasabi
including chocolate bars, sweets, starch, popcorn, rice, and salad among others are
estimated to bolster the market demand for wasabi at a global level across varied
demographics of population and choices. Therefore, this factor will positively
impact the growth of wasabi market.