The Insight Partners Protein Supplement Market | Page 3

MARKET DYNAMICS
Factors such as hectic lifestyle, an increasing population of working women, and the rising
adoption of western food are anticipated to boost the overall protein supplements market
growth. Over the past, there has been a rise in the number of health-conscious customers
around the globe. A healthy lifestyle is becoming a normal way of life that majorly has
concerns over obesity, food sensitivity, and people affected by diseases continue to rise which
further propels the growth of the market. The demand for protein supplements from the
young population is increasing mainly in athletes as they provide various benefits such as
lowering cholesterol, building of muscles, increasing strength, fighting cancer, improving
immunity, and lowering blood pressure. Other factors that drive the global protein powder
market are the increasing standard of living of the middle-class population and the rise in the
disposable income. However, fake claims and negative publicity of protein supplements are
likely to hamper the expansion of the protein supplement market during the forecasted
period.