The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 54
The potential buyers will know you mean business, but that
you also respect that this is a life changing decision for them, as
well as for yourself.
There’s also another reason to expedite these contracts
besides quickly closing a deal or being free to negotiate with other
buyers. The longer your home is on the market, the less desirable
it appears to potential buyers.
If the deal falls through, you’ve extended the number of
days your home has been on the market. In other words, valuable
time has been wasted.
By shortening that time, you’re shortening your overall
number of marketed days in the event this deal doesn’t go
through.
Negotiating Technique #5:
Pay the piper, but raise the price.
More and more, buyers are asking sellers to pay their
closing costs, which are normally around 3% of the actual price of
the home.
I know it makes you shudder to even think of handing out
that kind of cash. However, this kind of deal could actually work
to your benefit. Let me explain.
The Buyer’s Perspective
Let’s look at this from a buyer’s perspective for a moment.
Many homebuyers just can’t afford to come up with those kinds
of additional costs.
Often, they are strapped for cash after coming up with the
down payment for your home, money for new appliances, moving
expenses and redecoration needs.
Your Perspective
On the other hand, it isn’t quite fair for you to come up with
that much cash so they can buy a home, now is it. After all, they
53