The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 20

agent was skeptical.
But, he thought it was an interesting strategy and decided to
give it a shot. The agent helped him prepare the condo for sale.
The condo was priced at $554,900. Two similar condos in
the same complex were for sale for $479,000 and $439,000.

The similar condos for sale were priced
much lower than this condo!
The agent was skeptical that the condo would sell for the
$554,900 price. But, he thought the secret strategy was pretty cool
and he really wanted to see how it worked out. The condo went
on the market.
Not a lot happened. The agent started to doubt the strategy.
The condo was showed regularly but no one was making offers.
The condo was getting lots of showings.
Most of the buyers (and agents) said the condo was
overpriced. The agent was having second thoughts. He was
starting to doubt the strategy. After all, an almost identical condo
was available for $439,000.
After about 4 months on the market the condo sold…. for
$549,000. The sales price was a record high for the condo
complex.
I know some of you might be thinking, "The unit was a
penthouse and that is why it sold for more money." Let me
address that.
This unit wasn’t a penthouse. It was on the 6th floor of a 10
floor complex. But, the 10th floor units weren't penthouses either.
The developer built the complex without any penthouses.
The agent crossed his fingers thinking there might be a
problem. Maybe the buyer would find out that they were
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