1 st Step
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Your first step to a successful relationship and closing with this Gen Y buyer base is to speak the language by using text messaging and emails, which are much more preferable to phone calls, at least initially.
In addition, emailing a direct link to a specific comparative market analysis through the Multiple Listing Service that is accessible with Smart Phones and Blackberrys, will help to establish Gen Y “street cred” and bond the relationship.
Because they tend to be market savvy, Gen Y buyers are value and quality driven and are typically more concerned with price per square foot than total square footage.
In other words, unlike their parents, large homes with unused formal rooms and leisure areas are costly and unnecessary to this budget-minded homebuyer.
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