Carpe Diem
Sieze the moment my friend as Gen Y, aka Millennials, is the greatest consumer opportunity to enter the market in 20 years.
With more than 80 million members in the U.S. alone, Gen Y is the fastest-growing consumer group AND has the least established loyalty.
Your challenge is that what worked in sales and marketing only five years ago does not work with Millennials—and every other generation is now starting to buy like them.
This is your moment to separate yourself and your "BRAND" from your competition by adapting to win Gen Y (and get them to bring their 5,000 social media friends!).
You can turn this once-in-a-generation challenge into the biggest growth opportunity in two decades.
The key is to act now as Millennials enter their wealth-accumulation phase.
WHEN
7