W
BONUS
e’ve all been there. The early morning
panic of what to wear today, whilst
running late and the despair of looking
into a jam packed wardrobe but having
nothing to wear! If this is you, uniform
dressing could help and make you more efficient. But how?
When you think about Steve Jobs, you think about black
turtle neck jumpers, blue jeans and New Balance trainers.
Same with Mark Zuckerberg, who once famously told an
interviewer that he owns 20 versions of the same grey t-shirt.
But it isn’t just limited to the tech space. Barack Obama owned
several versions of the same grey suits (as apparently did Albert
Einstein). Why? To pare down their decisions and enable them
to focus on tahe important stuff.
This uniform approach to dressing has become a lot more
mainstream of late with the growth in popularity of capsule
wardrobes, but what does uniform dressing look like? And how
do you do build one? Here are our 5 easy steps to nailing it;
40
Don’t feel you need to take it to extremes. You
don’t need to go out and buy an entire new ward-
robe, but you might need to add a couple of new
items to your existing one to make it work harder
for you. Focus on shapes that work and stick to a
colour palette of between 6 to 12 colours to help
you mix and match more.
Employ the #30wearsrule pioneered
by Livia Firth and brought to life by
bloggers such as Orla Sheridan (@
orlasheridanstyle). Before you buy
anything, particularly higher cost
items, always ask yourself, “am I going
to wear it a minimum of 30 times?”.
If the answer is no. Back it goes!
5 ways uniform dressing can make you calmer
Do a closet detox! Get rid of any-
thing that doesn’t fit you anymore,
is uncomfortable to wear/makes you
feel self-conscious, is tatty looking or
that you haven’t worn for at least 8
months. Store anything out of season
in a box for retrieval at a later stage
and for more expensive items that
don’t quite fit, get them tailored if
you can’t part with them or sell them
via apps such as Vestiare Collective,
Dressup Market or EBay.
Issue 5 • March 2018 • The Insider
Build a uniform to fit your life. Focus on
what you need to get out of your wardrobe.
Are you largely office based? Field based?
Home worker? Look at where you spend
most of your time and invest in clothes to
suit that. No point having a wardrobe full
of power suits when you spend most of your
time working from home.
Balance. Create a balanced
closet made up of key pieces
(think multiple wears), state-
ment pieces to add variety and
neutral basics such as a classic
white shirt which can easily be
dressed up or down.
Accent colours can also
translate through to your
makeup. From a pink nail
to a red lip. Don’t forget
you can get 25% off Fuschia
online through Bonus in the
member area.
You can invest in
basics such as this
white shirt from TM
Lewin using your 15%
online discount code.
To find out more you
can buy The Curated
Closet by Anuschka
Rees (5% off using
your member discount
on Kennys.ie)
The Body Shop
Complimentary facial or
makeover in stores nationwide
– plus save €5 if you spend
€25 or more in store.
Follow Orla Sheridan
on Instagram to find
out more about her
#30wears challenge.
Issue 5 • March 2018 • The Insider
41