Diamonds are (not) forever
To promote the star-studded film “Ocean’s 12” in 2004, the Jaguar team ran a special livery at the Monaco Grand Prix, complete with precious diamonds attached to the nosecones of the cars. On lap one, the Jaguar of Christian Klien hit the barriers and retired from the race.
The team was unable to recover the car or even examine the crash site until the race finished two hours later, and of course the $300,000 diamond was nowhere to be seen!
“That will be the most expensive drive I’ll ever take around Monte Carlo,”
KLIEN
Formula 1 ‘grid girls’ perform new role after controversial axing
Formula One owners, Libery Media, axed grid girls in January 2018 as it did not suit the company's "brand values".
The grid girls though were back at the Monaco F1 in May 2018 although the females did not perform the traditional tasks of a grid girl - instead they promoted a luxury watch brand.
They worked for Tag Heuer, which involved them taking photos of the drivers and bombarding the social media page with content.