This is a
different
market with a
different
approach than
has been seen
before.
A lot of people have asked why we decided to do this? Why would
anyone take on any type of publication in the midst of the closing of
Gator Magazine, one of the industries longest running papers? The
answer is pretty simple actually, this is a different market with a
different approach than has been seen before. Sure there are other
online racing papers and magazines, but this will be a true emagazine with no actual paper publication. This helps keeps the cost
under control as well as opens the door for home office style
preparation and distribution. Also we will be covering the "small car
racing" that is being sometimes over looked by the bigger
publications. I understand why they can't cover everything, they
only have so many pages, that's where we come in. We can cover a
lot and as we grow; hopefully cover even more! The small car world is full of great racers, great crews,
loyal fans, and great stories to be covered. I feel that we have established a talented staff that will cover
a little bit of everything. We don't want anyone to feel left out when we cover these stories. Of course
there are only so many of us, and there are many more stories, so we will miss some things.
And don't read this the wrong way, we will not be able to cover
everything that we want to because it just simply is not possible.
When this idea started, I wanted to get recognition to people that
have earned it, and that's what we hope to do. Our magazine is
based off of many other racing publications that came before us,
and as we grow we hope to start to stray a little from the norm
and build on what we have done. For right now, this is a bare
boned idea. Something to get the ball rolling. I started by hoping
for paper publication but, quickly realized the time, money, and
risk was not something that I could do. This was the next avenue
on the journey. I have very much respect for those that continue
to do it the other way.
This is not just about what we want or what we are doing. We
want to hear from you and what you want to see. We are based
in central PA, but there is plenty of room to grow and so much
more to cover. We are on Facebook, Twitter, and you can email us
as well. Most of the columnist have their twitter handle right on
their page, give them a tweet. Let us know what you are thinking.
Thank you for taking the time to check in on The Inside Track. The
group of people behind this project is awesome. I'm not sure we
will be a huge success, we intend to work toward that goal. With
that said it will be a fun experience no matter what happens.
6 ~ The Inside Track