The Indigenous Artist Magazine Issue 7- Oct-Nov 2017 | Page 50

life experiences to lifewear

Fashion is a way of expressing and respecting culture through an accessible, fun and positive approach. It keeps Indigenous culture alive and strong as well as provides a way for everyone to wear real stories.

Nationally renowned and rising Indigenous artists from all over the country have partnered with the team at Lifewear Australia. They collaborate on contemporary fashion collections featuring Australian Aboriginal and Torres Strait Islander artworks and translate their traditional stories to clothing.

Lifewear celebrates and promotes Aboriginal culture, works closely and invests in the economic development of the communities. Lifewear pay license fees and/or royalty fees to the artists, commissioning the original artworks and licensing them for a limited time only to legally and respectfully recreate the paintings and drawings on clothing.

Founded on the Gold Coast, QLD Australia in 2014, Lifewear™ Australia is a proudly Australian owned and operated apparel company. Their team is dedicated to providing the highest quality clothing for individuals including women, men and kids as well as organisations. Focusing on affordable pricing, fine but modern designs and high quality.

"Our commitment to connect the world to the treasures of Australian Indigenous art, to this awe-inspiring tradition of this planet by creating outstanding everyday wear – for everyone."

All their designs are created from scratch in Australia either based on digital drawings or hand painted artworks. Lifewear’s in-house design team regularly works collectively with Aboriginal and Torres Strait Islander artists from all over Australia to create the foundation for our Indigenous clothing range.

Make a fashion statement with Indigenous designs and showcase the stories of our culture and Indigenous artists through purchasing some deadly garments and pieces from Lifewear. It’s as easy as putting on a pair of socks! Visit www.lifewear.com.au and make you purchase something for that special someone or your little young ones just in time for Christmas.

$12.00

$40.00

$25.00

$34.00

$35.00

$34.00

$12.00