The Indian Business Owner TIBO Magazine - Volume 003 | Page 8

CONCRETE EVIDENCE:
REAL DATA VALIDATES THE HOME-SHARING
SEGMENT’S IMPACT ON HOTELS
Much has been said about the impact of the sharing
economy and the proliferation of alternate lodgings
on the hotel industry, but there hasn’t been much
concrete evidence to directly and undeniably support
this claim. This evidence has mostly been tangential
and more based on consumer behavior theory than
on showing an immutable link between the growth of
one and losses for the other. Recent data, however, is
sobering.
6 |TIBO M agazine - V olume 003
Bank of America Consumer Spending Snapshot
tracks the utilization of 40 million credit-card users,
sorted by industry (SIC code). By examining longer
term data – in this case, seven continuous quarters –
we can start to visualize trends that properly illustrate
the causality we hoteliers have long purported. Below
are four charts revealing slightly different perspectives
on the same comparison.
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