The Indian Business Owner TIBO Magazine - Volume 003 | Página 25

make their daily lives easier. Household appliances,
furniture, and dining out are some of the things that
are perceived as luxuries to immigrants.
Using these tips in conjunction should allow
businesses to create and develop an effective
marketing strategy targeted towards immigrants.
Establishing them as clients early assures future sales
of products/services and potential referral business as
immigration is always happening.
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Terry S. Samra
Founder &
Creative Director of
Punjabi American Media
tsamra@
PunjabiAmericanMedia.com
TIBO M agazine - V olume 003| 23