The Indian Business Owner TIBO Magazine - Volume 001 - Page 17

same is true for social media and constantly posting content is important to maintain your relevance in your market. Our small & medium business is neither Coca-Cola nor do we have that massive of a spending budget but being involved in your clients’ daily feeds keeps you as a key resource for your product or service. Be consistent and do not give up if your initial response is not what you anticipated. Stick with it and it will be rewarding. 3. Responsiveness We discussed earlier how you want to create content that encourages responsiveness from your clientele. It is equally your responsibility to address those responses. If someone makes a comment on something you post, respond and in a timely manner. The worst thing you can do is not respond and if you take too long to respond, that is a potential lead that could be lost. Keep in mind that these responses are also Content. They need to be well articulated and that holds especially true when responding to 15 |TIBO Magazine - Fall 2016 an irate or negative comment. Be Consistent with your responses to these sorts of comments as well. Professionalism will be duly noted by the social community. These 3 components should create a general guideline on the steps that are necessary to take to manage your businesses social media. While they provide a general idea, adapting it to your needs and customizing it for your business is what will prove the most useful. Terry S. Samra Founder & Creative Director of Punjabi American Media tsamra@