'The Independent Music Show Magazine' September 2024 | Page 18

Last month, CROWS announced their latest album, Reason Enough, set for release September 27th via Bad Vibrations. Today, the four-piece release their brand new single, ‘Visions Of Me’, another highlight from the album, following the success of their previous single, ‘Bored’.

Of the track, vocalist James Cox explains:

When writing ‘Vision Of Me’ I was struggling with some unhealthy emotional tendencies that I’d developed over several years. I was exploring my own reactive behaviour and becoming someone I hated, and at the same time, coming to terms with the reasons this happened. It’s a very cathartic song for me as it stirs up some difficult memories, but also shows me how far I’ve come since then, and that the things that took me there are no longer able to hurt me

Alongside the single, the band have also shared its accompanying music video, of which, director Alexandre Do states, ‘This song made me think of how hard it is to change as a person, how we usually fall back to our own habits. I wanted to see hundreds of clones of James, past versions of him who all do the same thing in an immovable routine. Making this music video was a real feat, but I am ecstatic seeing it on screen and so thankful to all the people who believed in us and the idea.’

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