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FEATURED ARTIST - 01 | March | 2024
EMMI IIDA is finally unveiling her dreamy debut album, The Eye, on the 22nd of February 2024 via EFG Records. The songs in the project were written by EMMI herself and co-written and produced by Jessica Sharman, while the album was mixed & mastered by Femke Weidema.
EMMI IIDA is a multi-modal creative - a visual artist, holistic interior architect & musician, carving a unique space for herself in the music industry. EMMI IIDA has received support from distinguished publications and stations such as METAL Magazine, CLASH Magazine, NOCTIS Mag, Earmilk, BBC 6’s Craig Charles and RTÉ 2FM.
Born in Hollola, Finland, EMMI IIDA began playing the piano at 5 years old. She spent her early years in a musical elementary school, singing in a choir and in an acapella band, performing her first solo in front of a crowd at 9. This
early exposure to music had her singing in front of the TV
and making her own songs constantly. In her search to
continually create and express in unlimited forms,
she founded her own company EFG Productions, as
well as EFG Records, a record label focusing on
drawing out holistic wellbeing with healing
frequencies.
The Eye is a 14-track odyssey through
EMMI IIDA’s sonic galaxy of ideas and
feelings. Exploring themes of
self-actualization, intimacy, cosmic
meaning, love, empowerment and
spirituality, EMMI’s lyrics are rich and
inspiring. Her smooth, ethereal vocal
delivery both spoken and sung
-brings these concepts to life with
meditative ease and powerful
passion. The sonic tale is vibrantly
told: crisp, reverberant, trippy
production that defies genres glues
the project together, while each
track’s mood and energy is distinct
with ample flavour and variety. From
the downtempo trippy chillhop of
‘Higher Self’ to the pulsing, sultry
spoken word vocal fry of ‘Trinity’ to the
avant-pop anthem focus track ‘Our
Love’, featuring tender rap verses and
vocals from Bryce Green, The Eye offers
the listener a deeply spiritual sonic
experience.
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